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SAM Magazine—Park City, Utah, March 15, 2018—Snow Park Technologies (SPT) founders Chris and Genevieve Gunnarson are joining the leadership at POWDR—ChrisPowdr logo emailsize as the senior vice president of youth development, and Genevieve as vice president of Woodward brand and marketing. Both will focus on the evolution and integration of the company’s Woodward brand and experiences.


Genevieve has already started; Chris will begin in his new role in May.

As vice president of Woodward brand and marketing, Genevieve is responsible for elevating the Woodward brand across Woodward’s camps, mountain resorts, and partners.

Genevieve started her career in the ski industry as a PSIA certified ski instructor at Bear Mountain in 1991. She then worked in guest relations and sales before becoming communications director at Snow Summit and eventually director of marketing at Bear Mountain in 2001. She was also the marketing director at Northstar-at-Tahoe Resort and a Ski Lake Tahoe board member.

“I’m excited to join the POWDR team and to promote and elevate the iconic Woodward brand, which has empowered so many young athletes over the years,” said Genevieve.

Chris’s responsibilities will include optimizing and creating new programs across the POWDR resort portfolio, which will integrate Woodward-inspired experiences.

Chris’s snowsports career includes professional snowboarding, director of snowboarding at Bear Mountain and Snow Summit (Calif.), VP of youth market development and action sports for Booth Creek Ski Holdings, and terrain park committee chairman for the National Ski Areas Association.

“This new role is a unique opportunity to combine my passion for outdoor sports and use my creativity and skills in events and design to advance POWDR’s mission of delivering memorable experiences in amazing places,” said Chris.

Prior to joining POWDR, Chris and Genevieve were co-owners, president and vice president, respectively, of Snow Park Technologies (SPT) for more than 20 years. The company has designed and built more than 250 competition courses for events such as the X Games (summer and winter), Burton US Open, the Winter Dew Tour, and Shaun White’s private Olympic training sessions.

With the departure of its founders, there is no word (yet) on the future of Snow Park Technologies.