SAM Magazine—Boston, Mass., Nov. 12, 2018—Two of New England’s top ski resort promoters, Bonnie MacPherson, Okemo, Vt., and Tom Meyers, Wachusett Mountain, Mass., shared the 33rd Annual BEWI Award. The duo was feted by 165admirers at a luncheon Friday, Nov. 9 at the Seaport World Trade Center in Boston. Bernie Weichsel, the wizard of BEWI, hosted the event in conjunction with his namesake company's 37th Annual Boston.com Ski & Snowboard Expo, held Nov. 8-11.
MacPherson, the head of PR at Okemo since 2005, was recently named Vail Resorts communications manager, Northeast, directly overseeing Okemo and Sunapee after Vail completed its purchase of the two mountains this fall. Meyers has been Wachusett marketing director since 1996. Both have long been committed to excellence in promoting New England snowsports through their extensive careers in the region.
“Bonnie and Tom are two pros who have set the standard in getting the snowsports message out to the widest possible audiences," Weichsel said. "Their professionalism and boundless creativity are valued by the media, the public and the ski industry.”
A longtime journalist, MacPherson started her industry career as PR director at the Mount Washington Hotel, N.H., which led to also overseeing PR at Bretton Woods Ski Area and the Mount Washington Cog Railway when the hotel bought those properties. She moved on to the top PR position for Booth Creek, headquartering at its properties at Cranmore, Loon, and Waterville Valley, before making the move to Okemo. Her annual media weekends in December are legendary, combining a fun-filled agenda with hard news announcements. She has served as a corporate liaison for NASJA and is an active member of the Society of American Travel Writers.
Meyers began his career as marketing director at Stratton Mountain and Mount Snow in Vermont and later became marketing director for the Vermont Ski Areas Association. He was a vital part of the Wachusett team that earned NSAA’s Conversion Cup in 2016 and has won four NSAA Marketing Awards. Beyond Wachusett, Meyers spearheads the marketing committee for the Massachusetts Ski Areas Association and is active in central Massachusetts marketing organizations and in the New England Growth Initiative Advisory Committee. He received NASJA’s Bob Gillen Public Relations Award in 2010 and the Larry D. Meehan Legend of Tourism Award from the Massachusetts Office of Travel and Tourism in 2012.