SAM Magazine—Burlington, Vt., Oct. 16, 2019—Burton is officially a certified B Corp: a company that meets high standards for sustainability, social responsibility, transparency, and accountability. One of 3,000 B Corporations worldwide, Burton is the first snowboarding company to reach these standards.
“Now more than ever, companies need to step up and speak up on issues that impact the world we all share,” said Burton co-CEO Donna Carpenter. “So we’re all very proud to join the B Corp community, which shares our commitment to balancing purpose with profit.”
FROM THE SAM March 2018 ISSUE: DOING BUSINESS SUSTAINABLY
Burton’s belief is that “practices that are good for the world, are good for us.” The company has been active in environmental advocacy, working with Protect Our Winters (POW) to lobby for climate policy and setting rigorous sustainability goals for 2020. Burton engages in eco-conscious manufacturing, building Forest Stewardship Council certified snowboards, among other things. The company is committed to fair labor practices and safe working conditions throughout its supply chain. And, at home, Burton supports a strong new parent policy, women in leadership, volunteerism, and a youth-focused non-profit arm, The Chill Foundation.
“Burton has always stood for more than snowboarding,” said Carpenter. “Our values around community, sustainability, and women’s equity are as much a part of our identity as pioneering the sport.”
In a statement about becoming a B Corp, Burton said, “by having a positive impact on our people, playground, and product, hopefully we inspire other companies to follow suit.”