SAM Magazine—Park City, Utah, Dec. 3, 2019—POWDR has acquired SilverStar Mountain Resort in British Columbia. SilverStar is the first Canadian property in POWDR’s portfolio, which includes 10 other resorts across California, Colorado, Nevada, Oregon, Utah and Vermont, as well Woodward action sports company, heli-ski and river rafting outfitters, as well as media and entertainment holdings.
Jane Cann, who has owned SilverStar since 2002 and served as president of the resort since 2012, will retain Schumann Resorts LTD., which holds 30 acres of SilverStar real estate development land, while POWDR will hold the operating rights to the resort.
“I am thrilled to pass the torch to such a competent and qualified operator as POWDR, who shares the same mission and beliefs for the SilverStar resort community and is committed to delivering memorable experiences and enhancing people’s lives,” said Cann. “I am confident that their scale and expertise will be beneficial in working toward the realization of SilverStar’s newly approved master plan,” she added.
“SilverStar is a world-class destination that fits well with who POWDR is, what our properties are—community favorites—and our commitment to protecting and enhancing the authentic year-round adventure experience for generations to come,” said Justin Sibley, POWDR co-president. “The resort team is impressive, and they have an incredibly strong relationship with the community, which we hope to build upon. We are pleased to continue Jane and SilverStar’s more than six decades of fun, legacy and vision.”
There will be no changes to SilverStar 2019-20 season passes, current operations or reciprocal agreements with other resorts. SilverStar is one of the largest ski areas in B.C., with 3,282 acres of skiable terrain and 2,493 feet of vertical. The year-round operation also has one of the top ranked bike parks in North America.