SAM Magazine—Jacksonville, Fla., Aug. 21, 2020—The latest briefing from Insights Collective shares a new study that found political polarization has heightened as we head into November. Most resorts and destinations have been politically agnostic—however, visitors are not. The briefing also points to economic indicators showing mixed signals making for a cloudy crystal ball and reminding resorts not to take any one indicator as the penultimate measure of the economy. Also, new data shows the extended stay and the vacation rental sector are outperforming hotels. Finally, an art install in Ohio shows that creative approaches to safety standards and protocols work, so long as they are communicated clearly.

Why these issues are important to the mountain resort industry are addressed in the latest weekly COVID-19 Briefing Sheet from the Insights Collective, an industry think tank that aims to help resorts and their communities navigate the new realities imposed by the coronavirus pandemic. The weekly briefing highlights a variety of news and issues regarding the virus, business reopenings, the economy, and politics, and discusses their relevance to resorts and destinations. Check out the full briefing here.

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