CORONAVIRUS UPDATE

We will be staying on top of the impacts on our industry from COVID-19 and sharing expert insight and resources. This page will be updated regularly with news and resources. In addition, visit our Huddle page for discussions on the current situation and our Social Good page for stories on our mountain community giving back by clicking on the links below.

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TaosOpeningDayHN
SAM Headline News
Push to The Latest: No

SAM Magazine—Natick, Mass., Dec. 9, 2020—Ski area operators worked hard for months to develop operating plans and protocols for this strange winter, knowing all along their original plans would likely change ...

ICesize
SAM Headline News
Push to The Latest: No

The weekly virus tracking report from the Insights Collective shows a mixed performance for (image) Western resorts and major metro markets across the U.S. Cases are at elevated levels, based on the 7-day average...

ICesize
SAM Headline News
Push to The Latest: No

With vaccines on the way, some travel companies are planning for future growth, according to the Weekly Briefing compiled by the Insights Collective. (image) At present, though, employees at companies across the ...

Les2Alpes
SAM Headline News
Push to The Latest: No

SAM Magazine—Paris, France, Dec. 2, 2020—The debate about restrictions on opening ski resorts, especially for the holidays, in European nations is evolving as government leaders begin to announce decisions ab...

SugarBowl
SAM Headline News
Push to The Latest: No

SAM Magazine—Ludlow, Vt., Dec. 2, 2020—While holiday openings were still plentiful this Thanksgiving, the model for opening seems to have shifted in parts of the country, with many resorts opting to slow roll...

avoriaz ski resort
SAM Headline News
Push to The Latest: No

SAM Magazine—Paris, France, Nov. 30, 2020—With the pandemic spiking across many regions in the European Union, France has declared that ski lifts won't run this December, while fellow EU members Germany and I...