The Bring A Friend Challenge Is On

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SAM Magazine—Washington, D.C., Dec. 4, 2012—Organizers of the Bring a Friend Challenge are asking all of the estimated 100,000 people working full-time in the snow sports industry, as well as the many thousands who are working part-time, to take the “Bring a Friend” campaign personally. That means, bring a non-skiing or –riding friend to the slopes and sign them up for a lesson.

What’s in it for you (aside from increased job security)? Those who help newcomers sign up for a lesson or lessons can win some fantastic prizes from Challenge partners. (See for specifics.) Weekly prize drawings will start during the first week in January—Learn to Ski and Snowboard Month—when (presumably) all areas will be open. Drawings will continue through March 17, and the Grand Prize winners of three fabulous trips (for the 2013-14 season) will be selected from all Challenge participants immediately following that date.

So, be a leader! Take the Challenge and encourage your colleagues to do the same. Help a friend or family member sign up for a lesson or lessons this winter. Details are available at

Participating resorts themselves are can augment employees’ efforts by using any and all materials in the Partner toolkit, located at To draw on the promotional power of the LSSM organization, send news of LSSM and BAF offers to executive director Mary Jo Tarallo at