Push to The Latest: No

May 21, 2014 -- Gregg Blanchard

Sometimes conferences are too much fluff, too little substance. Too many ideas, too few applicable skills.

Destination Summit already reverses that trend for the better, but wanting to go a step further we came up with an idea that turned out to be a really fun exercise in resort marketing and design.

A hackathon for designers, “The 24 Hour Design Challenge” gave four teams (1 designer, 3 resort marketers) 24 hours to redesign the main landing page of a ski area website.

A Reminder

Now, let's be clear. The sites that I chose as blocks of clay for our designers' hands weren't in the shape they were because of neglect, nor lack of marketing skill.

They were in rough shape because of resources. Sometimes small areas simply struggle to cover costs for stuff like this.

So, while some of them may lack polish, go easy on them. But, without further delay, let's take a gander at the result.

TEAM JOE MYERS

Website: Mount Lemmon Ski Valley

Designer: Joe Myers

Marketer: Karla Grenon

Marketer: Lyndsey Owens

Marketer: Bill Quigley

BEFORE...

AFTER...

TEAM MONDO ROBOT

Website: Woodbury Ski Area

Designer: Ben Frederick

Marketer: Mike Swanson

Marketer: Ken Griffin

Marketer: Katie Smith

BEFORE...

AFTER...

TEAM BLUE TENT

Designer: Tom Kenyon

Marketer: Matt Gebo

Marketer: Katie Fogel

Marketer: Patrick O'Donnell

BEFORE...

AFTER...

TEAM DIRIGO

Designer: Jessie Lacey (+ Jamie Ippolito)

Marketer: Jessica Jacobi

Marketer: Tara Gordon

Marketer: Sean Briggs

BEFORE...

AFTER...

Impressed

I was really, really impressed with what these teams put together. They had limited time, different voices and perspectives, almost no assets or history to work with, and they delivered some really, really great stuff.

Well done to everyone involved.

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