I'll keep this short because I want to leave you time to watch the video, but let me start by backing up a few months to when I interviewed Peter Landsman of Lift Blog.
This is a niche blog about something most of us take for granted, but when I asked him for some stats he turned some heads with this reply:
“I'm a year and a half in with 355 posts to date. Readership is growing and a good day sees a couple thousand unique visitors and a good month 75,000 page views.”
Yes, a year-and-a-half old blog about ski lifts sees thousands of visitors a day (Speaking of which, guess how I heard about the video below? Yep, Lift Blog.)
Given such interest and the enourmous cost of a new high speed quad, I think it makes a ton of sense to invest marketing dollars in that investment.
Like Mt. Bachelor did.
The title says it all: “Cloudchaser | The Story Behind Building a New Lift.”
As I suggested in September, great content can be as simple as taking the thing you want to promote and telling a story about it.
That's what Mt. Bachelor did and it turned out beautifully.