SlopeFillers On SAM

SFonSAM3

GregBlanchardthumbSlopeFillers On SAM features past and present blog posts from slopefillers.com founder and Inntopia VP of marketing, Gregg Blanchard. Gregg provides his perspective on the industry, sharing his ideas, insights and analysis for resort marketers, in addition to sharing the stories of marketing folks who are doing interesting things at resorts.
SlopeFillers On SAM
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Years ago I read a short snippet in an industry magazine about an intriguing model that accounted f...

SlopeFillers On SAM
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(image) One day, in the not too distant future, a clever resort marketing director (MD) will sit down with their GM for a heart-to-heart. It may go something like this. MD:...

SlopeFillers On SAM
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(image) Sometimes, when the stars align and pigs fly, I wise up and realize that the best voices to include in blog posts are the people on the front lines, not the guy sitting in a quiet ...

SlopeFillers On SAM
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One of the biggest time-sucks as marketers is analytics. Dashboards, charts, and reports for miles, it's easy to get overloaded...

SlopeFillers On SAM
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(image) Gregg Blanchard - July 10, 2014 I've always liked audio. Soon after podcasting became a thing, I started my own and rode the wave to a thousand...

SlopeFillers On SAM
Push to The Latest: No

(image) Gregg Blanchard—June 29, 2015 Right now there are dozens, perhaps even hundreds, of you who are somewhere between “let's redesign our site” and &ldqu...