SAM Magazine—Denver, Aug. 17, 2016—Apparently, everybody wants in on the M.A.X. Pass. One of the newest products in the rapidly growing space of season passes that offer access to multiple, mostly unaffiliated properties, M.A.X. is adding 10 more resorts to its roster.

New for this winter, M.A.X. Pass (which is an acronym, btw, for Multi-Alpine Experience Pass) will include Okemo, Vt., Mount Sunapee, N.H., Wachusett, Mass., Mountain Creek, N.J., Buck Hill, Minn., Crested Butte and Eldora, Colo., Solitude, Utah, Mountain High, Calif., and Alyeska, Alaska. These additions bring the grand total to 32 resorts that are accessible to M.A.X. Pass-holders.

The product was originally created as a partnership between Boyne Resorts, Powdr Corp, and Intrawest, whose resorts remain in the mix.

Passholders get five days at each participating resort, with no blackouts. Days do not have to be used consecutively. Prices through Oct. 11 are $649 for adults, $449 for teens (ages 13-17), $349 for youth (ages 6-12), and $39 for children (5 and under).

Anyone who already has a season pass to any of the participating mountains can purchase an “Add-on” M.A.X. Pass for a reduced rate that provides much the same access (but with certain restrictions).

The M.A.X. Pass started with a handshake between three different companies that own competing properties. Now, there are a total of 10 different owner/operators at the table. It's unclear what the revenue share arrangement is, but with this many traditional competitors happy to be partners, it must be pretty good.

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