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  • 2016 SAMMY Leadership Awards
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  • Feature Article - To Our Health!
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  • Feature Article - Best & Worst in Resort Marketing
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  • FEATURE ARTICLE - THE CHALLENGE OF BEING SMALL
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  • Meet this year's passionate group of SAMMY winners...
  • Charting the long-term trends at U.S. resorts through the lens of the NSAA Economic Analysis of United States Ski Areas...
  • SAM's annual review of marketing hits and misses...
  • Six small-area leaders join a wide-ranging roundtable discussion...


Australian Resorts Could Open Early

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SAM Magazine—Perisher, Australia, May 27, 2016—With the start of Australia’s ski season a fortnight away, there’s been consistent snow across the country’s main ski areas, which forecasters say should continue for most of the coming week.

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More International Expansion Possible for Vail Resorts

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SAM Magazine—Bloomfield, Colo., May 27, 2016—Vail Resorts’ CEO Rob Katz said that the company is looking to expand its portfolio of resorts, with possible acquisitions in Canada and Japan “a higher priority,” according to Snow Hunter’s World Weekly Snow News. The strength of the dollar has increased Vail’s buying power in recent years.

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Squaw Valley Alpine Meadows Partners with China’s Genting Secret Garden Resort

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SAM Magazine—Zhangjiakou City, China, May 27, 2016—In a move aimed at tapping into the growing Chinese tourist market, Squaw Valley Alpine Meadows has entered into a “strategic alliance” with China’s Genting Secret Garden Resort, one of the host areas for the 2022 Beijing Winter Olympics. California is currently the top U.S. destination for Chinese travelers, who spent $2.5 billion in California in 2015, according to research by Visit California.

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Peak Resorts’ Mount Snow EB-5 Project Approved

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SAM Magazine—Wildwood, Mo., May 26, 2016—Peak Resorts has gained approval from the United States Citizenship and Immigration Services (USCIS) for its $52 million project at Mount Snow, Vt., providing a shot of good news for the recently maligned EB-5 immigrant investor program.

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NSAA Hands Out Annual Awards at Convention

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SAM Magazine—Lakewood, Colo., May 26, 2016—At the 2016 NSAA National Convention and Trade Show, several resorts and individuals were honored with annual awards. The various awards recognize environmental efforts, marketing acumen, safety, bringing new skiers and riders to the sport, and more.

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2016 NSAA Convention Focuses on Innovation, Adaptation

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The National Ski Areas Association drew a typically large crowd to the National Convention and Tradeshow, May 17-21 in Nashville, Tenn. Attendees enjoyed the usual mix of inspirational keynotes and educational seminars, as well as the musical melting pot that is Nashville. But the lingering impact of a boom-or-bust season kept the audience focused on business. 

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2016 RMLA Spring Conference and Trade Show

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More than 500 lift mechanics, operations staff, managers, suppliers, and instructors attended the 45th annual Rocky Mountain Lift Association (RMLA) Spring Conference May 2-5 in Grand Junction, Colo. The theme was “Expanding Winter into Summer” but focus was clearly on lift maintenance training and winter operations. There were fewer sessions on risk management and guest service this year, and more about how to keep older lifts healthy.

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2015 Toronto Snow Show

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The annual Toronto Snow Show, Oct. 15-18, 2015, at the International Centre, helped kick-start the upcoming Canadian winter ski season—as well as the North American consumer show season. Featuring a mix of vendors, local retailers and 40+ resorts from across North America, thousands of consumers flooded the trade show floor looking to purchase the latest gear, the best season passes available, and unbeatable travel packages.

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ISKINY-PSAA EXPO 2015

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The annual ISKINY-PSAA Expo Sept. 21-23, 2015, at Lake Placid, N.Y., attracted more than 370 ski resort, vendor, and guest attendees from across North America. Two major themes dominated the gathering: the guest experience and risk management.

Before diving into business, though, the fun kicked off with a tour of the operational areas at Whiteface Resort, followed by a friendly golf tournament.

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Northeast Ski Areas Gather at Attitash for the NE Summit

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The near-record turnout at this year's New England Summit Sept. 15-17 showed how much excitement there is in the region as resorts anticipate what El Nino will bring—including the possibility the Northeast is looking at another record-breaking snowfall year. Show organizer Bo Bigelow of the Ski Maine Association said the Summit drew 290 ski area attendees and an overall total attendance of 452 including exhibitors and speakers. Sessions were well attended, and the trade show hall was standing room only. 
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Okemo Mountain Resort has achieved Best Places to Work in Vermont 2014, 2015 and 2016! We are seeking a dynamic, detail oriented individual to join our human resources team in the role of Human Resources Specialist. This position will support internal guest service, communications, special...
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Located in the Green Mountains of Southern Vermont, The Lodging Department at Mount Snow Resort is looking for a dynamic leader to oversee the Maintenance Department that services 2 hotels and 100 condominium units. The ideal candidate will have experience leading a maintenance team in a hotel...
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Goldbelt’s Mount Roberts Tramway, located in scenic Juneau Alaska, is seeking a full-time year round experienced Electrical Technician to maintain, repair, and troubleshoot tram electrical equipment according to NEC, ANSI-B77 Code and manufacturer's recommendations. The successful...
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Snow Time, Inc. owns and operates three resort properties in Southcentral PA (Roundtop Mountain Resort, Liberty Mountain Resort and Whitetail Resort) offering skiing, snowboarding, snow tubing, golf, paintball, adventure activities and weddings/meetings. Snow Time, Inc. is seeking a Human...
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Homewood Mountain Resort is now accepting applications for winter 2016-2017 seasonal positions:Homewood California / West Shore Lake TahoeGrooming: All levels including experienced snow cat operators.Ski Patrol: NR-EMT, WFR or OEC minimum medical certification required. Additional certifications...
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Sunday River Resort in Newry, Maine is hiring a Director of Snowsports School. Responsibilities include oversight of thriving seasonal programs (400 participants), children’s and adult day programs, learn to ski and ride, and day care. The Director guides team member safety and recruiting...
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Sun Valley is looking to hire one year-round and multiple seasonal Snowmakers. Experience with automated snowmaking systems preferred with an emphasis in electrical, mechanical, and troubleshooting skills. Wages based upon experience and all have access to great recreational perks. Visit...
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Eaglecrest Ski Area is looking for two year round positions a Mountain Maintenance Mechanic and a Senior Groomer/Maintenance Operator. The Mountain Maintenance Mechanic performs maintenance on all mountain equipment including Aerial lifts and snowcats. The Senior Groomer/Maintenance Operator...
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Brundage Mountain is looking to fill our Director of the Ski and Ride School to plan and supervise ski school programs and associated staff. Position oversees approximately 70 Ski School Instructors, and reports to the Director of Skier Services. Position is seasonal starting October 1 through...
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Mt. Bachelor is currently seeking a Finance Manager and a Director of Sales, Marketing and Reservations to join our senior leadership team. Both positions report directly to the president and general manager, with additional reporting requirements to the parent company. The Finance Manager is...
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Boyne Resorts is conducting a national search to identify an accomplished leader to serve as the four-season resort company’s Chief Marketing Officer (CMO). This is a newly elevated role dedicated to leadership of a world-class marketing organization that supports the growth of individual...
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Okemo Mountain Resort has an opening for a Full-Time Year Round Director of Sales. Responsibilities include managing and promoting a solidified sales effort to sell and promote Okemo Mountain Resort in local, regional and destination markets. The Director will manage sales organization including...
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Our mission at our new hotel, the Blake at Taos Ski Valley is to foster the best possible experience for our guests and fellow employees. We draw our energy from the incredible mountain we enjoy on a daily basis and from the lasting relationships we build here. The diverse, talented, and...
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The Lift Electrician will perform routine, emergency and preventative maintenance as well as troubleshooting on a variety of electrical motor controls, both AC & DC drives, PLC knowledge is preferred. A minimum of 2 years general electronic experience preferred. This is a FT position. Summit...
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Assist the lift maintenance manager with oversight of the daily operations with a focus on safety, efficiency and lift reliability at Mount Snow Resort! The ideal candidate will have at least 8 years of lift maintenance experience including basic knowledge of low voltage electrical systems and...
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Monarch Mountain seeks full-time marketing professional to join the team. The right candidate will have graphic design skills and experience maintaining websites and writing marketing copy. Must have three years of relevant experience and a related undergrad degree. Includes benefits. Contact...
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Angel Fire Resort located about 30 miles East of Taos, NM is seeking an Events and Sponsorship Manager to join the Marketing team. This position is responsible for developing and implementing the promotional efforts of the resort to include the planning, organizing, and execution of special...
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Please apply online at www.powderhorn.com/employment
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