2005-2006 MEDIA DIRECTORY
The annual round-up of special winter sports sections in major metropolitan newspapes and industry-specific magazines across North America.
HAPPY CAMPERS
Specialty clinics and camps are a great way to improve the experience for your guests, and it can add to the bottom line.
WEB + LOG = BLOG
Everybody’s doing it-and more are doing it every day. We’re talking about blogging. Here’s a look at what it is and how to do it-it’s easy!
LOADED TO CAPACITY
At Mt. Bachelor there never is more than a seven-minute wait at a busy lift and they always run at capacity. Here’s how.
<I>SAM</I> IDEA FILES
A covered bridge, stoplights for tubers, and wheels for rails are some of the great ideas from creative ski resorts.
SPEAK-OUT
The Business Case for Diversity, a SAM editorial. That Worrisome Conversion Rate, a SAM editorial.
INDUSTRY REPORTS
Mountain High Sold… Big Sky and Moonlight Offer Combined Pass… Bear Valley Sold… Schweitzer and Stevens Pass Split… Camelback Sold… Ohio Law Amended… People… Supplier News… Supplier Personnel.
CASH COW OR MONEY PIT?
Though it’s difficult to strictly weight the profit or loss on a halfpipe, the promotional value can be priceless.
A ROOM WITH PAGE VIEWS
Online media rooms can be very helpful for journalists. How effective is yours?
TAKE AIM AT YOUR ELECTRIC BILL
Taos overpaid its electric bill by $100,000 over five years. But no one knew it until a pro analyzed the system.
HARD TIMES IN THE PIPE
Tracks and grousers get banged up in pipe and park work. What can you do about it?
A FRACTION OF THE ACTION
Fractional ownership is not for everyone, or every resort. Here’s a look at where fractional real estate works, and why it sometimes falls short.
BLUE PAGES
Ski and Ride in San Francisco… Squaw Goes on the Environmental Warpath… Smoke Shacks Bite the Dust at Breck… In the Utterly Stupid Category… The Hole Without a Tram… 50 and Still Going Strong… Pepsi Gets into the Biz… Short Swings.
