Advertise with SAM

Reach the People Moving the Mountain Resort Industry Forward

For more than 60 years, Ski Area Management (SAM) has connected mountain resort professionals with the people, products, ideas and solutions that help their operations succeed.

For industry suppliers, that means access to an engaged audience of owners, executives, managers and decision-influencers across resort departments—and opportunities to reach them in print, online and face to face.

SAM’s leadership in the industry—especially during times of uncertainty—creates a lot of value for our brand.”

Daren Cole, CEO, Leitner-Poma of America

Your Audience is Here

Mountain resorts are complex businesses with purchasing needs that touch nearly every department—from lifts, snowmaking and grooming to technology, ticketing, risk management, food and beverage, retail, rental, marketing and year-round operations.

SAM reaches the professionals researching those products, evaluating solutions and making decisions for their operations.

Our readership represents resorts of all sizes throughout North America and around the world, with readers spanning departments from mountain operations and ski school to finance, risk management, rentals, food and beverage, technology, HR and more.

Circulation That Goes Further

SAM Magazine maintains a 100 percent paid circulation, reaching mountain resort professionals throughout North America—from owners and senior leaders to department managers, supervisors and other key decision-makers and influencers.

And each copy reaches beyond the person whose name is on the label. Sixty-three percent of SAM subscribers pass their issue along to other readers, extending its reach across departments and teams throughout resort operations.

Additional copies are distributed at important regional and national industry events, and SAM has paid subscribers throughout the international mountain resort community.

Our readers are engaged, too: 92 percent consume most of the magazine’s content, and 36 percent read every issue cover to cover.

Why SAM?

Reaching the mountain resort industry is one thing. Reaching it through a resource it already trusts is another.

For more than six decades, SAM has built relationships across the mountain resort community by covering the issues that matter, asking the questions worth asking and creating opportunities for the industry to learn from one another.

That relationship gives our advertising partners a trusted environment to introduce products, share expertise and stay connected with the people they serve.