Spotlight On

  • 10 Under 30

    10 Under 30

    Is there a 20-something rising star at your resort? Nominate them for this year's SAM 10 Under 30!
  • YOU GOT THIS.

    YOU GOT THIS.

    SAM is here to help with resources to help you and your team navigate this crisis.
  • The March Issue is Live

    The March Issue is Live

    Look for the March issue hitting mailboxes soon. Read about new product and fringe guests now!
  • Looking for a new gig?

    Looking for a new gig?

    Check out our classifieds online and in print.

The Latest

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SAM Headline News

Nominate a Rising Star for the SAM “10 Under 30”

SAM Magazine—Natick, Mass., March 17, 2020—Is there a 20-something rising star at your ski area who is po...

March 2020

Forgotten on the Fringe

Occasional, infrequent, lapsed and other overlooked participants could be key to growing skiing and riding.

March 2020

Tools of the Trade

New products from the Outdoor Retailer + Snow Show and beyond.

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March 2020

Mountain Spy :: March 2020

"How can a poor college guy earn a free lift ticket?

SAM Headline News

Presidents' Week Crowds Boost Business for Many

SAM Magazine—Burlington, Vt., Feb. 27, 2020—Many resorts saw the usual uptick in crowds over Presidents' Day week...

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SAM Headline News

SUMMER OPS CAMP 2020 HEADS TO JACKSON HOLE

SAM Magazine—Jackson, Wyo., Jan. 24, 2020—The 12th annual SAM Summer Ops Camp is headed to the Wild West...

March 2018

Making a Bad Situation Great

SAM’s new mentor program, the Summit Series, challenges aspiring leaders to recognize and deal with real-world work...

September 2017

Revamp Your Recruiting Strategy

How one ski area went from struggling to meet staff quotas to selecting applicants off a waiting list.

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