Spotlight On

  • Check Out the July Issue

    Check Out the July Issue

    Featuring our 11 Under 30, How to Build a Grooming Team, Working with DEI Influencers, and more.
  • 2021 SAMMY Leadership Awards

    2021 SAMMY Leadership Awards

    Learn our this year's honorees and watch their acceptance videos!
  • Looking for a new gig?

    Looking for a new gig?

    Check out our classifieds online and in print.

The Latest

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July 2021

11 Under 30 :: July 2021

This year's group of 20-somethings has already left their mark and they have ideas about where snowsports should head next.

July 2021

Build a Great Grooming Team

Here's what it takes to find the right people, develop their skills, and turn them into a smoothly functioning unit.

July 2021

Summer of Love

It will take thoughful guest education for newcomers and veterans alike to feel happy and safe as they embrace the outdoors th...

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July 2021

Mountain Spy :: July 2021

"Can your bike park accommodate our tandem mountain bike?"

SAM Headline News

Major Resort Ownership Groups Band Together to Fight Climate Change

SAM Magazine—Denver, June 10, 2021—Alterra Mountain Company, Boyne Resorts, POWDR, and Vail Resorts have joined forces to ...

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SAM Headline News

U.S. Ski Areas Rebound with 59 Million Skier Visits

SAM Magazine—Lakewood, Colo., June 8, 2021—Skier visits in the U.S. totaled 59 million during the 2020-21 winter season, a...

May 2021

SAM's Annual Best and Worst in Marketing

This collection of reviews explores a broad range of resort marketing efforts—some that hit the mark, some that missed it—...

May 2021

Mountain Spy :: May 2021

Are you dropping pass prices like Epic did?

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