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  • Special Offer

    Special Offer

    Subscribe or renew your subscription to SAM by August 15 and receive a FREE face mask from BlackStrap.
  • Summer Operations

    Summer Operations

    Stay up to date with important summer content from SAM and sister publication, Adventure Park Insider.
  • The July Issue of SAM

    The July Issue of SAM

    Read about our eleven superstars under thirty and much more!
  • Special Offer!

    Special Offer!

    Subscribe or renew your subscriptoin to SAM by August 15 and receive a FREE face mask from BlackStrap.
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    Looking for a new gig?

    Check out our classifieds online and in print.

The Latest

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July 2020

11 Under 30 :: July 2020

Our annual profiles of twenty-somethings who are making their mark.

July 2020

Online Exclusive :: Bike Instructor Certification Matters

Bike instructor certification—like ski and snowboard certification—helps teachers better cater...

July 2020

Can't Touch This

Technology can go a long way toward eliminating guest touchpoints. Part of a Special Section "Winter 2020-21: A New Normal" sp...

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Top 3 Sales & Fulfillment Considerations for our New Reality

As resorts are ramping up to open for the summer and planning for the winter, there are many concerns on the minds of resort o...

May 2020

Best + Worst in Marketing 2020

This annual exploration of the creative successes and occasional failures spotlights the highs and lows of the past season's m...

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Summer Operations

Thinking summer? You'll appreciate these articles from SAM and our sister publication,

Faces and Places

The Huddle

The future is uncertain at the moment. So we're huddling, virtually, to discuss the current situation and how best to proceed ...

March 2020

E-Bikes: Full Speed Ahead

As e-bike sales explode, resorts (and others) are grappling with how to integrate them into their trails and operations.

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