Spotlight On

  • May Issue of SAM

    May Issue of SAM

    Eight pages of Best + Worst in Marketing, plus so much more, is hitting mailboxes now. Make sure you get your copy!
  • Tech Solutions for 2021

    Tech Solutions for 2021

    Peruse tech products and services to help enhance the guests experience, collect important information digitally, and streamline commerce.
  • Looking for a new gig?

    Looking for a new gig?

    Check out our classifieds online and in print.

The Latest

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SAM Headline News

Resort Summer Opening Plans Heat Up

SAM Magazine—May 6, 2021, Ludlow, Vt.—With Memorial Day on the horizon, resorts are sharing summer start dates and deals. ...

May 2021

SAM's Annual Best and Worst in Marketing

This collection of reviews explores a broad range of resort marketing efforts—some that hit the mark, some that missed it—...

May 2021

Mountain Spy :: May 2021

Are you dropping pass prices like Epic did?

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SAM Headline News

Special Report: The American Rescue Plan of 2021

By Mark E. Battersby The $1.9 trillion American Rescue Plan (ARP) includes lots of potential benefits for winter resor...

SAM Headline News

Four Leaders Recognized with SAMMY Leadership Awards

SAM Magazine—Natick, Mass., April 7, 2021—The 2021 SAMMY Leadership Awards honor four individuals for their positive impac...


SAM Headline News

OIA Study Reflects New Outdoor Participant Demographics

SAM Magazine—Boulder, Colo., April 1, 2021—A special report from the Outdoor Industry Association (OIA) found that new, mo...

March 2021

Make the Most of Summer

These fun, welcoming, and revenue-driving activities and attractions could be just the ticket for boosting summer business.

March 2021

High Expectations Met

Many smaller local resorts saw record visits through the Martin Luther King holiday weekend.

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