The Voice of the Mountain Resort Industry | Est. 1962
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March 1991 Issue
A look at how Anne Concannon and Jon Adams developed the Universal Ski Ticket, which is completely transferable and accepted at most ski areas nationwide. These tickets are imprinted on cards and are sold to large and small corporations to be used as give-aways or promotional and developmental incentives. Over the last three years this program has seen remarkable growth. Areas receive $39 every time a ticket is redeemed.
