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2021

Thanks for your interest in reading SAM Magazine. We hope you enjoy "Next-Gen Marketing" and "Hiring in the New Era" available in their entirety here, for free. Subscribers can also enjoy "Mountain Spy" and "Reinventing Guest Service" online. The rest of the terrific content is available in the print issue. Not a subscriber? Order a back issue by emailing cole@saminfo.com. Or never miss out again by subscribing to SAM now.

Featured Story

Skiing's Prickliest Problem: Housing

Affordable housing for staff has long been a thorn in the ski industry's side. How did it transform into a full-blown crisis?

Ski Cooper's new single point of entry allows for easier crowd control and eliminates the stressful lift-line ticket checker job.

Reinventing Guest Services

Written by Moira McCarthy

Digital adoption and operating changes have revolutionized customer service, improving the lot-to-lift process for guests and staff.

Big Sky, Mont., has been testing the “market hall” dining concept at its F&B outlets.

Food for Thought: Hitting the Spot

Written by John Ashworth

The pandemic served-up a host of new innovations that continue to rapidly alter the resort F&B experience.

Skis are ready to fly out the door at the Pats Peak, N.H., rental shop.

The New Rental Paradigm

Written by Peter Oliver

How last winter's operational adjustments will help to permanently change the rental process from cumbersome and confusing to easy and more efficient. ...

Limited lesson sizes and class pods allowed Pats Peak, N.H., to welcome school groups and comply with Covid-19 protocols in 2020-21.

New School

Written by Bob Curley

Covid-19 taught many new lessons about running school group programs.

Next-Gen Marketing

Written by MJ Legault, Ben Hewitt

Five key considerations for developing a resort marketing plan tailored to the changed consumer and workplace landscape.

Construction Site :: September 2021

Written by Dave Meeker

Projects big and small are underway across the country.

Wear, Why, and How

Written by Neville Sachs

Proper alignment and lubrication will reduce wear and increase the life of parts and components.

A Zero Waste Box (to the right in the photo) is being piloted at a new Killington food truck.

Taking Out the Trash

Written by Hilary DelRoss

Vermont’s statewide waste diversion efforts provide a case study on sustainable practices, even amid the need for pandemic practicalities.

Mountain Spy :: September 2021

Written by Donna

THE QUESTION: I'M COMING TO THE MOUNTAIN WITH MY FAMILY FOR SOME HIKING, AND WE'D REALLY LIKE TO SEE SOME WILDLIFE. MY KIDS HAVE NEVER SEEN A BEAR BEFO...

SilverStar, B.C., recruits people ages 14 to 82 and keeps hours flexible.

Hiring in the New Era

Written by Linda Goodspeed

A labor shortage borne of the pandemic poses both challenges and opportunities for winter resorts.

New Products :: September 2021

Written by Sarah Wojcik

Innovations for winter and summer ops.

News and Views :: September 2021

Written by The Editors

Vaccine mandates, artificial intelligence, and staffing struggles, plus people and supplier news.