AI is changing how ski areas communicate with guests, train employees, streamline operations and tackle everyday challenges. But figuring out where to start—or what to do next—isn’t always straightforward.
That’s where Ask the AI Guy comes in. With insights from Mike Lannen of Eternity, the column offers practical answers to your questions about AI.
Have a question about using AI at your ski area? Whether you’re curious about marketing, guest service, operations, HR, training or another application, submit your question below. We’ll select questions to answer in an upcoming issue of SAM Magazine, with practical advice, real-world examples and ideas you can put to work.
No question is too basic—or too advanced. If you’re wondering about it, chances are other operators are, too.
Submit your question below, and you might see it featured in a future edition of Ask the AI Guy.
Ask the AI Guy
About Mike Lannen
Mike Lannen is the founder of Eternity, a web design and digital marketing agency he established in 2000. He helps ski resorts and other businesses put AI to work through practical workshops focused on guest engagement, operational efficiency and content creation. Mike also partners with SAM on the popular Ski Resort AI Bootcamp.
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