SAM Coverage
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SAM Summit Series Expands to 60 Participants, Welcomes New Mentor Class
SAM Magazine—Natick, Mass., Sept. 17, 2026—After eight years of connecting small cohorts of emerging mountain resort professionals with industry leaders, SAM is expanding its…
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Anthony Lakes Secures $650,000 USDA Loan for New Rental, Repair Facility
SAM Magazine—North Powder, Ore., Sept. 18, 2026 (updated)—Anthony Lakes Outdoor Recreation Association (ALORA) has secured a $650,000 loan from the U.S. Department of Agriculture…
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New England Summit 2026 Focuses on Risk, Lifts, and Winter Readiness
SAM Magazine—Newry, Maine, Sept. 16, 2026—Left to right: Dirk Gouwens, Ski Maine Association; Molly Mahara, Ski Vermont; Jessyca Keeler, Ski New Hampshire; Chauncy Johnson,…
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Slow Start to Winter Bookings for Western Mountain Destinations as Strong Summer Continues
SAM Magazine—Winter Park, Colo., Sept. 15, 2026—Lodging occupancy at western mountain destinations wobbled in August while daily rates for the full summer season remained…
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Waterville Valley Building New Outdoor Adventure Zone
SAM Magazine—Waterville Valley, N.H., Sept. 15, 2026—Construction is well underway on the new multi-element Outdoor Adventure Zone that will include several new year-round activities…
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Doppelmayr Group Reports Uptick in Revenue, Workforce in 2025-26
SAM Magazine—Wolfurt, Austria, Sept. 15, 2026—Credit, Peter Landsman, Liftblog.comDoppelmayr Group worldwide sales revenue totaled 1.3 billion euros (roughly $1.5 billion) for the 2025-26 fiscal…
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Ski Area Sustainability Leaders to Gather at Sun Valley Ahead of MT2030 Climate Summit
SAM Magazine—Sun Valley, Idaho, Sept. 11, 2026—SAM has partnered with the National Ski Areas Association (NSAA), Sun Valley Resort, Idaho, and Mountain Towns 2030…
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Alta Names Dave Hirasawa as General Manager
SAM Magazine—Alta, Utah, Sept. 10, 2026—Alta Ski Area has appointed Dave Hirasawa as its new general manager, succeeding Mike Maughan. Hirasawa, a longtime ski…
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Ikon Pass Adds Three Resorts in Asia, Two Bonus Mountains in US
SAM Magazine—Denver, Sept. 10, 2026—Madarao Mountain Resort in Japan and Beidahu Ski Resort and Lake Songhua Resort in China have joined Ikon Pass for…
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Alterra Investing $350 Million in Capital Improvements for 2026-27
SAM Magazine—Denver, Sept. 9, 2026—Alterra Mountain Company plans to invest more than $350 million across its portfolio for the 2026-27 season, with projects ranging…
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Summer Ops Camp Explores Gatlinburg’s Growing Attractions
SAM Magazine—Gatlinburg, Tenn., Sept. 8, 2026—A total of 115 ski area personnel and industry suppliers from around the world gathered in Gatlinburg, Sept. 1-3,…
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Indy Pass Adds More Than 30 Partners, Including Smugglers’ Notch
SAM Magazine—Jefferson, N.H., Sept. 8, 2026—Indy Pass has added more than 30 new partners, including a headlining partnership with Smugglers’ Notch Resort, Vt. The…
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Deirdre Riley Named General Manager of Attitash and Wildcat
SAM Magazine—Bartlett, N.H., Sept. 5, 2026—Vail Resorts named Deirdre Riley general manager of Attitash Mountain and Wildcat Mountain, effective Sept. 7. Riley most recently…
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Rob Perlman Returns as Steamboat President and COO
SAM Magazine—Steamboat Springs, Colo., Sept. 3, 2026—After previously spending nine years in the role, Rob Perlman has returned as president and chief operating officer…
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Tremblant to Invest CA$42M in Lift Served Expansion, Beginner Area
SAM Magazine—Tremblant, Quebec, Sept. 3, 2026—Mont Tremblant will add 62 acres of skiable terrain served by a new high-speed quad chairlift for the 2027-28…
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Smugglers’ Notch Undergoing Major Snowmaking Improvements
SAM Magazine—Jeffersonville, Vt., Sept. 2, 2026—Significant snowmaking equipment and infrastructure upgrades are underway at Smugglers’ Notch Resort, aimed at improving efficiency and production ahead…
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Loon to Add 272 Acres of Tree Skiing for 2027-28
SAM Magazine—Lincoln, N.H., Sept. 2, 2026—Loon Mountain Resort plans to add 272 acres of inbounds tree skiing for the 2027-28 winter season in an…
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Mt. Ashland Names Rachel Canada as General Manager
SAM Magazine—Ashland, Ore., Sept. 2, 2026—Rachel Canada has been appointed as the new general manager of nonprofit Mt. Ashland Ski Area, effective Sept. 2.…