The Voice of the Mountain Resort Industry  |  Est. 1962

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SAM Coverage

Bob Curley

  • Stop Calling It a Base Lodge

    Stop Calling It a Base Lodge

    The multi-use facility that serves as your resort hub can be a year-round source of revenue.   In simpler times, ski lodges were, well,…

  • Four-Season Stress

    Four-Season Stress

    Operating year-round has many benefits, but also comes with staffing challenges. On June 8, 2019, skiers were still carving turns at Sommet Saint-Sauveur in…

  • Automated Returns

    Automated Returns

    How a Midwest resort company on a tight budget transitioned from antiquated manual snowmaking to a modern, efficient system. When it comes to snowmaking,…

  • Taking It to The Streets

    Taking It to The Streets

    Quebec’s Mysnow Experience brings the mountain right into the city. In order to lure skiers and snowboarders to ski areas, sometimes you first need…

  • Life in the Fast Lane

    Life in the Fast Lane

    Tubing can be spectacularly profitable. Night tubing turns the dial to 11. Ski areas of all sizes agree that adding a snow-tubing park is…

  • Seeing the Light

    Seeing the Light

    LED and Snow-Bright systems are changing the game in night skiing. Ski areas with night skiing are coming out of the shadows with new…

  • Roughing It?

    Roughing It?

    Glamping—glamorous camping—is a hot new trend, and winter resorts are the perfect spot to implement it.   Blessed with abundant beauty and space, but…

  • Family Values

    Family Values

    A look at programs that keep kids happy, off snow as well as on, during the day and in the evenings, whether they ski…