SAM Coverage
Chris Brink
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One for the Record Books
by Chris Brink, President, White Fire Resorts The 2002-03 winter season was a good one for the ski industry. According to NSAA estimates, the…
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A Wake-Up Call
This was supposed to be a new Golden Age of skiing. Wall Street money was supposed to recapitalize the industry, improving the experience with…
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2001-02 Economic Analysis: Clouded
With the release of NSAA’s annual Economic Analysis report for 2001-02, we turned to Chris Brink, a former senior executive for American Skiing Company,…
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Marketing-Not Magic Bulletts
Everyone agrees: The ski industry needs to increase skier visits. Everyone is searching for a magic bullet that will make this happen. The bullet…