The Voice of the Mountain Resort Industry  |  Est. 1962

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Outside Is Where We Thrive – Summer

SAM Coverage

Dave Amirault

  • SAM’s Annual Best and Worst in Marketing 2021-22

    SAM’s Annual Best and Worst in Marketing 2021-22

    Panelists share hits and misses from a season where honesty and humor reigned. If 2020-21 was all about brands establishing trust with their guests,…

    Dave Amirault, Constance Beverley, Gregg Blanchard, David Meeker, Alex Moser, Sarah Wojcik, and Mary Walsh
  • SAM’s Annual Best and Worst in Marketing

    SAM’s Annual Best and Worst in Marketing

    This collection of reviews explores a broad range of resort marketing efforts—some that hit the mark, some that missed it—from a most unusual winter.êD…

    Dave Amirault, Gregg Blanchard, Christian Knapp, Rachel Maestri-Hailey, David Meeker, Sarah Wojcik, and Mary Walsh
  • Best + Worst in Marketing 2020

    Best + Worst in Marketing 2020

    This annual exploration of the creative successes and occasional failures spotlights the highs and lows of the past season’s marketing efforts.   Most years,…

    Gregg Blanchard, Mary Walsh, Bill Benneyan, Dave Amirault, Dave Meeker, and Sarah Wojcik