The Voice of the Mountain Resort Industry  |  Est. 1962

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Mountains Don’t Move Themselves

SAM Coverage

Dave Amirault, Chief Innovation Officer, SNOW Partners

  • Dig Deep on Data

    Dig Deep on Data

    Use AI to mine your data cache and unlock operational insights.  Resort operators accumulate vast amounts of data across operations like F&B outlets, ski…

    Dave Amirault, Chief Innovation Officer, SNOW Partners
  • SAM’s Annual Best and Worst in Marketing 2021-22

    SAM’s Annual Best and Worst in Marketing 2021-22

    Panelists share hits and misses from a season where honesty and humor reigned. If 2020-21 was all about brands establishing trust with their guests,…

    Dave Amirault, Constance Beverley, Gregg Blanchard, David Meeker, Alex Moser, Sarah Wojcik, and Mary Walsh
  • SAM’s Annual Best and Worst in Marketing

    SAM’s Annual Best and Worst in Marketing

    This collection of reviews explores a broad range of resort marketing efforts—some that hit the mark, some that missed it—from a most unusual winter.êD…

    Dave Amirault, Gregg Blanchard, Christian Knapp, Rachel Maestri-Hailey, David Meeker, Sarah Wojcik, and Mary Walsh