The Voice of the Mountain Resort Industry  |  Est. 1962

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Mountains Don’t Move Themselves

SAM Coverage

Peter Oliver

  • Rental Buyers’ Guide 2020-21

    Rental Buyers’ Guide 2020-21

    A rundown on what’s new, what hasn’t changed (for good reason), and what’s trending in ski and snowbord rental gear. Business as usual, rather…

  • Get In, Get Out

    Get In, Get Out

    Leading rental shop practices for handling newcomers to skiing and riding.   The rental process and its many steps—paperwork, standing in lines, boot fitting,…

  • Online Video Liftie Training

    A new tool for lift operations aims to streamline the steps and modernize the process. Many lifties may be bumping chairs mainly for the…

  • When Lightning Strikes

    Lightning has always been a problem with chairlifts, but now, with ziplines, canopy tours and more, staying on top of the weather is more…

  • Global Learning

    A sampling of best resort practices from around the world. There are nearly 2,000 ski resorts in the world. Like a snowflake, no two…

  • New Vision for Night Lights

    When Steamboat decided to offer night riding, the resort found a system that is low impact and maximum fun. When the lifts stop spinning…

  • Rental Buyer’s Guide :: January 2017

    Rental Buyer’s Guide :: January 2017

    The broadening scope of the rental shop customer has manufacturers enhancing the quality of their products. If there is a unified message about the…

  • What Never-Evers Want

    What Never-Evers Want

    The NSAA Beginner Conversion Study delves deep into the learn-to process. At the close of a skier or snowboarder’s very first day on the…

  • The Lessons of Snowboarding

    Three years ago, an NSAA report incited a flood of “snowboarding is doomed” articles. Today, the future looks brighter. As a 31-year-old snowboarder in…