SAM Coverage
Dave
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Western Destinations Saw Occupancy, Revenue Plunge in April
SAM Magazine—Denver, May 19, 2020—Six weeks after the winter season was abruptly ended on March 15 by the Covid-19 pandemic, the 2019-20 ski season…
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Resorts Reopen Amid Easing Restrictions
SAM Magazine—May 18, 2020—Across the country, government officials are easing restrictions enacted to mitigate the spread of COVID-19, allowing many mountain resorts to resume…
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Timberline to Reopen Friday, May 15
SAM Magazine—Government Camp, Ore., May 13, 2020—Following an executive order by Oregon Gov. Kate Brown specifically allowing several outdoor recreation activities to reopen, including…
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Local High School Graduation to be Held Atop Cranmore
The seniors at Kennett High School and Eagle Academy in North Conway, N.H., are going to have a memorable graduation thanks in large part…
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Reopening Guidance: A Collection of Resources
SAM Magazine—Natick, Mass., May 6, 2020—As focus shifts to the prospect of opening for summer business, we’ve had several organizations from different industries share…
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Vail Resorts Raises $600 Million Through Bond Offering
SAM Magazine—Broomfield, Colo., April 30, 2020—Vail Resorts is raising $600 million through a bond offering, according to a report from Bloomberg news. A group…
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Mt. Baldy in SoCal Reopening with Modified Operating Plan
SAM is providing frequent updates, guidance, and ways to connect about the effects of the coronavirus pandemic. Visit our Coronavirus Update page for more resources and special…
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NSAA Webinar Tomorrow to Address SBA PPP Loans
SAM is providing frequent updates, guidance, and ways to connect about the effects of the coronavirus pandemic. Visit our Coronavirus Update page for more resources and special…
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Slopefillers Survey Results: State of Ski Resort Marketing
SAM Magazine—March 27, 2020—Gregg Blanchard of slopefillers.com surveyed resort marketers to gauge the state of marketing amid the COVID-19 pandemic. About 70 respondents shared…
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Insurance and Risk Management Considerations During COVID-19 Shutdowns
By Tim Barnhorst, CPCU, ARM,MountainGuard If your resort is closed for the season, focus on discontinuing operations as you would during the end of…
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Vail Resorts Areas To Suspend Operations March 15-22
SAM Magazine—Broomfield, Colo., March 14, 2020—Vail Resorts is suspending the operations of all its North American mountain resorts and retail stores beginning Sunday, March…
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Special Report: How Mountain Resorts Can Adapt to COVID-19
By Skip King, Reputation Strategies Whether you think the concern—even panic—over COVID-19 is warranted or not is immaterial. The fact is that it’s the…
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Alterra to Acquire Sugarbush
SAM Magazine—Denver, Nov. 13, 2019—Alterra Mountain Company has entered into an agreement to purchase Sugarbush Resort in Vermont, bringing the company’s portfolio up to…
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Woodward Mountain Parks to Debut This Winter
SAM Magazine—Park City, Utah, Oct. 1, 2019—Several Powdr Corp resorts will incorporate Woodward Mountain Parks starting this winter. Woodward Mountain Parks include different elements…
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Tracy Bartels Named Mount Sunapee GM
SAM Magazine—Newbury, N.H., Oct. 1, 2019—Keystone Resort (Colo.) senior director of mountain operations Tracy Bartels will assume the role of general manager at Mount…
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One Week to Enter the Terrain Park Contest
SAM Magazine—Natick, Mass., Sept. 20, 2019—There is just one week left to enter the 15th annual SAM Terrain Park Contest, sponsored by Burton Learn…
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SAM Summit Series Call for Mentee Nominations
SAM Magazine—Natick, Mass., Sept. 6, 2019—SAM has launched an open call for nominations to become a mentee for the third year of the successful…
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Enter the SAM Terrain Park Contest
SAM Magazine¬—Natick, Mass., Sept. 6, 2019—Mountain resorts from around the world are invited to submit entries for SAM’s 15th annual Terrain Park Contest, sponsored…