SAM Coverage
Jacob
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Playing With the Big Boys
It’s amazing what a resort can do with some capital, great managers and a genius on staff. Maryland’s Wisp Mountain is poised for the…
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What’s New?
GPS tracking system, work wear, battery-operated shoe inserts, bike racks, radiant heating units, home theate sound system, plows, replacement batteries and chargers, slip-resistant shoes,…
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SAM Idea Files
A welding cart, a sheave wheel adjuster and a mobile chair remover are some of the great ideas from creative ski resorts.
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One to One Marketing
Three resorts use modern technology to convert newcomers into lifetimers-and to retain the loyalty of core customers.
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Like Death and Taxes
Weather and the media have challenged areas in the Northwest and Northeast this season.
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Speak-Out
Making the Slopes Safer, by Claudia Carbone. The Labors of Norton, a SAM Editorial. The Beast in the East, by Jennifer Rowan.
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Bending the Line
Some obstacles are unavoidable as these lift builders found out. But instead of relocating terminals and towers, these lifts step out of line.
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The Digital Mountain
With the marvels of modern technology, area operators can bring the mountain to the home, the office and the courtroom with digital imagery. On…
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Economic Analysis: Profits Still Strong
Improving upon last year’s numbers, resorts posted stronger profits this year, despite a decline in skier visits. Winter resorts profited surprisingly well from the…
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Grooming Vehicles 2005
No big changes in this year’s pack of grooming vehicles, but a new entry and some power and comfort upgrades make choosing more difficult.
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The New Brand
Websites are more than just a brochure-they are ever-evolving marketing tools that need to cater to every user. Here are some tips.
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Speak-Out
The Facts on On-Slope Collisions by Dave Irons. Does Your Website Talk to Beginners? by Mike Smedley. What Beast in the East? by Mickey…
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Buying In
It’s one thing to espouse diversity in your company, it’s another to get employees on board with the plan.
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Shaping A Safety Culture
By shifting safety from a priority to a value, ski areas can save money and cut down on the number of on-the-job injuries.
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A Matter of Extremes
It was a record year in Utah and New Mexico, but a forgettable year in the Pacific Northwest.
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Would You Like Fries With That?
The pros and cons of letting franchises into the mountain community. Taking a cue from the No Spin Zone, several ski areas are touting…