SAM Coverage
Karolyn Towle
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Western Lodging Winter Occupancy Down Slightly, Rates Up Slightly
SAM Magazine—Winter Park, Colo., Nov. 15, 2024—The pace and pattern of early bookings at Western mountain destinations is largely consistent with last winter, according…
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SAM Selects 11 Mentees for Annual Summit Series
SAM Magazine—Natick, Mass., Oct. 2, 2024—Eleven up-and-coming industry leaders have been selected to participate as mentees in the SAM Summit Series leadership development program.…
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POWDR to Sell Killington Resort / Pico Mountain, Put Mt. Bachelor, Eldora, and SilverStar Out to Bid
Updated at 11:15 a.m. on Aug. 22, 2024. SAM Magazine—Killington, Vt, Aug. 22, 2024—POWDR has agreed to sell Killington Resort and Pico Mountain to…
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Rock Snowpark Rebrands, Reverting to Original Crystal Ridge Name
Crystal Ridge general manager Riley May at the Midwest Ski Areas Association show.SAM Magazine—Franklin, Wis., Aug. 14, 2024—Rock Snowpark has rebranded as Crystal Ridge,…
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Magic Mountain Promotes Paul Maitland to GM
SAM Magazine—Londonderry, Vt., Aug. 7, 2024—Magic Mountain has promoted mountain operations director Paul Maitland to general manager. Maitland will report directly to Geoff Hatheway,…
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Selling Summer
While your winter value proposition is well established, selling your summer offerings is often trickier. Here’s how to stand out in the “off season.” …
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Behind the Curtain
Sharing the day-by-day details of mountain operations can be a successful way to create community while marketing your resort. In ski area marketing, we…