SAM Coverage
Katie Brinton
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Envisioning An AI-Powered Future
What does the growth of AI mean for the winter sports industry? AI tools are already reshaping the way we search, shop, schedule, and…
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Following the Leader
Industry mentors share best practices for building and leading effective teams, including hiring the right people, setting clear priorities, and coaching crews to success.…
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Lessons in Growth
PSIA-AASI’s new CEO, Peggy Hiller, talks growing the sport, soft skills, and reimagining the ski and ride school business model. A year ago in…
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Getting to the Root of Forest Management
Three ski areas share the ins and outs of maintaining a healthy forest to mitigate wildfire risk, combat pest infestations, and improve safety. Forest…
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New Growth
SAM sat down with Sierra-at-Tahoe GM John Rice to learn more about the mountain’s extensive recovery effort following the devestating Caldor Fire and the lessons…
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Elevated Fun for All
A few recent and in-progress installations of open access and ADA-compliant at-height attractions that aim to offer adventure for everyone. When it comes to…
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Lot to Cover
Why the insurance market is changing, how to navigate major property claims, and why the future is complicated for insurers and ski areas alike.…
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Fire on the Mountain
Sierra-at-Tahoe GM John Rice reflects on the devastating Caldor Fire, the hard lessons learned, and what’s next for the resort as it emerges from…
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11 Under 30 :: July 2021
This year’s group of 20-somethings has already left their mark and they have ideas about where snowsports should head next. Some of you may…
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New Products :: July 2021
Equipment, software, and technology that raise the bar for service. TECHNOALPIN: TL LANCE SERIES AND TT10 FAN GUN TechnoAlpin has two new snowmaking solutions:…
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Piping Up
A look at the backbone of every snowmaking system’s infrastructure. Since the major snowmaking installations of the 1970s and ’80s, snowmaking pipe has…
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Make the Most of Summer
These fun, welcoming, and revenue-driving activities and attractions could be just the ticket for boosting summer business. Last summer, the Outdoor Industry Association (OIA)…
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Snowsports Instruction Revisited
The pandemic hastened positive changes to how snowsports schools operate. Winter 2020-21 has invited revisions to the way snowsports schools operate on a…
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Alternate Universe
Resorts can capitalize on a new market of guests seeking new experiences. SNOW PLAY OPTIONS ABOUND: (top, left to right) Frolicking in the snow…
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Construction Site :: November 2020
Despite the pandemic, several major projects are moving forward. LITTLE SKI HILL, ID At 405 vertical feet, Little Ski Hill in McCall, Idaho, only…
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Construction Site :: September 2020
Despite the coronavirus, resorts launched major and minor projects this summer. TAOS SKI VALLEY, NM The Blake Residences, a new luxury condo…
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11 Under 30 :: July 2020
Our annual profiles of twenty-somethings who are making their mark. This year, we couldn’t narrow down our under-30 industry up-and-comers to just 10, which…
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Construction Site :: July 2020
Lift, lodge, and snowmaking projects are underway across the continent. This story is from the SAM print archive Subscribers can read the full…