The Voice of the Mountain Resort Industry  |  Est. 1962

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SAM Coverage

Kendra Scurfield, VP of Marketing, Brand, and Communications, Banff Sunshine Village, Alberta

  • Grandma’s A Ripper, Too

    Grandma’s A Ripper, Too

    Why and how to embrace intergenerational participation in resort marketing. Visitation to ski resorts worldwide is composed of six (soon to be seven) generations.…