The Voice of the Mountain Resort Industry  |  Est. 1962

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Outside Is Where We Thrive – Summer

SAM Coverage

Mark Aiken

  • Education for the Real World

    Education for the Real World

    As enrollment dips, SAM degree and certificate programs are modernizing curriculum and evolving in step with the industry to keep the talent pipeline alive. For…

  • Thinking Thoroughly, By Design

    Thinking Thoroughly, By Design

    Some problems just can’t be solved with a quick fix. For these sticky wickets, design thinking can be the solution.  Problems, roadblocks, curveballs, and…

  • Tech Uplift

    Tech Uplift

    These four resorts are modernizing their tech stacks, softening internal resistance to create experiences with less friction. “Update! We upgraded our POS, so it plays…

  • A “Lesson” in Resilience

    A “Lesson” in Resilience

    In the midst of a labor shortage, snowsports schools search for staffing solutions to keep up with demand. As if attracting, hiring, and retaining…

  • Report Incidents Properly

    Report Incidents Properly

    An important refresher on incident reporting best practices. “A lot can—and does—happen at a resort like ours,” says Libby Koroch, patrol director at Timberline…

  • Uphill Uptick

    Uphill Uptick

    How to handle ever-increasing uphill traffic. In preparation for the winter of 2021-22, and in response to increasing demand, Vermont’s Sugarbush Resort expanded its…

  • Schooled

    Schooled

    Did snowsports schools find better ways to operate? Lessons from the pandemic suggest the answer is a resounding yes. Change—it’s the only constant in…