SAM Coverage
SAM Staff
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Megan Greenlee Promoted to GM of Mt. Brighton
SAM Magazine—Brighton, Mich., Dec. 30, 2024—Vail Resorts has promoted Megan Greenlee from senior manager of food and beverage at Afton Alps, Minn., to general…
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Take the Rake Gathers Female Terrain Park Builders, Awards Education Grant
SAM Magazine—Dresser, Wis., Dec. 20, 2024—Photo credit: Krista HoldenSeventeen female terrain park builders gathered Dec. 8-14 at Trollhaugen Ski Area for the 4th annual…
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Snowbasin’s Ratchford and Sun Valley’s Sonntag Both Promoted to COO
SAM Magazine—Cheyenne, Wyo., Dec. 20, 2024—Grand America Hotels & Resorts has promoted Pete Sonntag to chief operating officer of Sun Valley Resort, Idaho, and…
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Park City Patrol and Vail Resorts Agree to Mediation Following Union Strike Authorization
SAM Magazine—Park City, Utah, Dec. 18, 2024—Vail Resorts and union representatives for the Park City Professional Ski Patrol Association (PCPSPA) have agreed to mediation…
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November Bookings Rose at Western Mountain Destinations
SAM Magazine—Winter Park, Colo. Dec. 16, 2024—Bookings for the winter months surged during November at Western resorts, according to the monthly Market Briefing from…
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Winners of the 2024 SAM Terrain Park Contest Revealed
SAM Magazine—Natick, Mass., Dec. 16, 2024—More than 1,700 votes were cast in the 18th annual SAM Terrain Park Contest in which a total of…
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Vail Reports Seasons Pass Sales, First Quarter Results
SAM Magazine—Broomfield, Colo., Dec. 11, 2024—Vail Resorts (VR) has reported results for the first quarter of fiscal 2025 ended Oct. 31 and provided season pass sales…
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Vail Resorts Taps Career Military and Government Leader Lea Gabrielle Potts as New Mount Snow GM
SAM Magazine—West Dover, Vt., Dec. 4, 2024—Lea Gabrielle Potts is the new vice president and general manager of Mount Snow, Vt., effective Dec. 19.…
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Gold Medal Snowmaking Effort Helps Killington Pull Off 8th World Cup
SAM Magazine—Killington, Vt., Dec. 4, 2024—The annual Stifel Killington Cup, a women’s Audi FIS Ski World Cup race, drew more than 39,000 visitors to…
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Dan Healy to Lead Sierra-at-Tahoe as New GM
SAM Magazine—Twin Bridges, Calif., Dec. 4, 2024—Dan Healy is returning to Sierra-at-Tahoe, this time as the resort’s vice president and general manager, effective early…
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Vail Resorts Names Brandon Swartz GM of Wildcat, With Oversight of Attitash
SAM Magazine—Gorham, N.H., Dec. 3, 2024—Vail Resorts has appointed Brandon Swartz general manager of Wildcat Resort, effective immediately. Swartz, who currently serves as general…
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Snowbound Boston Draws 21,000
SAM Magazine—Boston, Mass., Nov. 25, 2024—Snowbound Boston returned to the Boston Convention & Exhibition Center, Nov. 15-17. Attendance was flat year-over-year, with the event…
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Wachusett Co-Owner David Crowley Dies After Battle with PSP
SAM Magazine—Princeton, Mass., Nov. 21, 2024—Wachusett Mountain co-owner and ski industry leader David Crowley died Wednesday, Nov. 20. He was 69. Crowley succumbed to…
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SAM Catches Up with New Mt. Abram GM, Josh Thompson
SAM Magazine—Greenwood, Maine, Nov. 21, 2024—Mt. Abram Ski Area & Bike Park hired Josh Thompson as its new general manager. Thompson previously served as…
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Snow People — November 2024
In SAM’s Snow People, we highlight personnel moves in the mountain resort industry. From resort hires, promotions, and retirements to awards, obits, and supplier…
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Ikon Pass Adds Sierra-At-Tahoe, Expands Taos Access for Winter 2024-25
SAM Magazine—Denver, Colo., Aug. 27, 2024—Sierra-at-Tahoe has joined the Ikon Pass for winter 2024-25. It will be one of six California ski resorts offered…
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SAM Partners with NSAA, Taos Ski Valley, and Mountain Towns 2030 on Climate Solutions Summit Arrival-Day Event
SAM Magazine—Natick, Mass., Aug. 7, 2024—SAM has partnered with the National Ski Areas Association (NSAA), Taos Ski Valley, N.M., and Mountain Towns 2030 to welcome…
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CCSAA 2024 Annual Conference Recap
SAM Magazine—Park City, Utah, June 3, 2024—The Cross Country Ski Areas Association (CCSAA) held its annual conference in Park City, Utah, April 8-10, drawing…