The Voice of the Mountain Resort Industry  |  Est. 1962

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Mountains Don’t Move Themselves

January 2024 Issue

Better Branding

How to keep or grow your brand’s position in a market of like competitors.

ORDA redesigned the logos for its Olympic Legacy Sites following big upgrades to the facilities.

For all ski areas, staying ahead of trends with your mountain’s image and message is vital. Serving up the same old ideas makes a brand easy to ignore. 

Clearly articulating what you offer and delivering on that promise in a design that turns heads will get your sticker on the helmet, so to speak. It takes effort to reach that point, continued effort to maintain it, and keen awareness to know when change—subtle or dramatic—is needed to keep or grow your brand’s position in the marketplace. 

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