Ski Resort AI Bootcamp: AI Search and Practical Demos

When travelers turn to AI assistants for recommendations, does your resort make the cut—or does it not exist at all? This session explores how AI is changing search and discovery, what influences the answers these tools provide, and what ski areas can do to improve their visibility.

We’ll dig into findings from a SAM-exclusive report by Centium examining how ski resorts appear in summer travel searches, using the research as a real-world look at where resorts are showing up, where they’re losing ground, and why.

Then, Mike Lannen of Eternity will take it live, demonstrating how today’s AI search tools respond to real travel queries and showing practical ways resorts can evaluate and improve their own visibility. You’ll leave with a clearer understanding of what AI search tools prioritize and concrete steps you can take now to strengthen how your resort is discovered.

Learn more and register.