The Voice of the Mountain Resort Industry  |  Est. 1962

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November 2023 Issue

Finding Fraud

Credit card scams are on the rise, forcing many ski areas to learn how to recognize and manage fraudulent purchases.

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Online sales, cashless systems, and ticket pickup at kiosks that help speed the passage from parking lot to lift have become indispensable customer service tools for mountain resorts. But the frictionless convenience enjoyed by guests and the labor savings accrued by resort operators increasingly comes with a hidden price: increased vulnerability to credit card scams, including well-organized schemes that operate globally and specifically target the outdoor recreation industry.

Protections at the online point of purchase offered by the payment processor or additional third-party tools like Kount or Sift are the first line of defense. But when fraudulent transactions slip through the cracks, operators often need to take matters into their own hands.  

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