A SAM “Profile in Profit,” Ski Apache, N.M., has the highest lift capacity in the state, over 200,000 annual skier visits and operates in the black. Owned by the Mescalero tribe and run by Roy Parker, here’s how they achieved their success.
From the Magazine
Six print issues a year, exclusive access to events and programs, and the archive of content operators have trusted for six decades.
Stay informed with news, ideas and insights for mountain resort professionals.
Enter your email and we’ll send a secure sign-in link — no password needed. If you have a SAM subscription, it’s connected automatically.
Check your inbox — we’ve sent a secure sign-in link. It expires in 15 minutes.
Dev (staging) — email is off here.
Open your sign-in link →
November 1997 Issue
A SAM “Profile in Profit,” Ski Apache, N.M., has the highest lift capacity in the state, over 200,000 annual skier visits and operates in the black. Owned by the Mescalero tribe and run by Roy Parker, here’s how they achieved their success.