The Voice of the Mountain Resort Industry  |  Est. 1962

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January 2023 Issue

How Can I Help You?

Ski areas are enhancing customer service—and collecting valuable data—with smarter, more guest-friendly AI-led chat platforms.

Got customers calling about pass prices? There’s a bot for that. Questions about which lifts are running? A chatbot can field that one, too. 

Summer activities? Concerts? Lodging? To answer these and potentially thousands of other customer inquiries, ski areas are adding interactive, AI-led chat functionality to their websites that makes it easier to find information and takes pressure off call centers—if not actually replacing live customer service.

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