This piece examines the demographic similarities between skiers and Internet users and reviews what resorts are doing to keep up with Web-savvy consumers. It discusses the fact that marketing departments are being driven to develop new strategies and techniques to reach skiers who like to book vacations on-line. The article is accompanied by charts illustrating the demographics of skiers, U.S. Internet users and all U.S. adults, as well as the percentage of skiers/boarders with Internet access by different demograhic divisions.
