SAM’s Summer Ops Camp is the premier hands-on event for resort professionals looking to grow their summer business. Join resort decision-makers and industry leaders in the Great Smoky Mountains for three days of hands-on learning, collaboration, and real-world experience. Discover firsthand what draws 12–14 million visitors annually and generates $4.5 billion in annual revenue in Gatlinburg, and explore how resorts are capitalizing on summer as a critical growth engine.

Real Access. Real Conversations. Real Pipeline.

This isn’t a trade show. It’s a working, moving, fully interactive experience. You’ll connect with operators where it matters most: on-site, on-mountain, and in the moments where real conversations and real business happen.

“This goes far beyond an expo — relationships are built by actually experiencing things together.”

— Summer Ops Camp supplier partner

“Unmatched networking. You’re not just meeting people — you’re spending real time with them.”

— Summer Ops Camp supplier partner

“The camaraderie and shared experience create opportunities you simply don’t get anywhere else.”

— Summer Ops Camp supplier partner

2026 Vendor Partnership Benefits — $1,795

Spots are limited — by design.

Direct Access to Decision-Makers

• Participate fully in all camp activities alongside resort leaders
• Build relationships organically through shared experiences

High-Visibility Exposure

• Dedicated vendor showcase hours to network with resort decision makers
• Half-page, 4-color ad in the attendee program
• Logo on program cover
• Featured placement across event web pages and marketing outreach
• Inclusion in the 2026 Summer Ops Supplier Guide (distributed industry-wide)
• Ongoing promotion through SAM channels before, during, and after the event

What Partners Walk Away With

• New leads and active opportunities
• Stronger relationships with existing clients
• Meaningful follow-up conversations after the event

“The intensive time learning, sharing, and trying activities with other operators was exactly what my team and I needed to understand how to improve our summer business.”

— 2022 Camp Attendee