Thanks for joining us in Gatlinburg for Summer Ops Camp 2026! Below, you’ll find presentations and resources shared by our speakers throughout Camp.
Use this page to revisit ideas from the sessions, dig deeper into the topics we covered and share key takeaways with your team back home.
Thanks again for being part of Camp. We hope to see you in 2027! Email karolyn@saminfo.com with any questions.
Presentations:
- Designing Delight: The Science Behind Great Guest Experiences – Claire Humber, SE Group (chumber@segroup.com)
- Selling Summer: The AI Discoverability Problem Ski Resorts Can’t Ignore – David Kenworthy, MMGY Origin (DKenworthy@mmgy.com)
- The Future is Bright—and Full of Bike Parks – Patrick Olstad (polstad@segroup.com) and Claire Humber, SE Group; Tom Prochazka and Paul Mutch, Gravity Logic (tom@gravitylogic.ca & paul@gravitylogic.ca)
- The Summer Playbook – Planning, Branding & Operations – Adam Schroyen, Ecosign Mountain Resort Planners (aschroyen@ecosign.com), MJ Legault, MMGY Global (mj@mmgyglobal.com), Deb Hatley, Hatley Pointe (deb@hatleyhospitality.com), and Ryan Fiechtner, Blue Mountain Resort (rfiechtner@bluemountain.ca)
- Creating Experiences that Build Culture – Andrew Way, Wild by G7 (andrew.way@wildbyg7.com)
Looking for more resources? Head to the Summer Ops Mountain Department.