The Voice of the Mountain Resort Industry  |  Est. 1962

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Outside Is Where We Thrive – Summer

SAM Coverage

Area Management

  • Ski Inc.

    Ski Inc.

    Excerpts from Chris Diamond’s must-read new book. In his new book, “Ski Inc.,” former Steamboat president and COO Chris Diamond provides a window into…

  • Construction Site

    Construction Site

    A look at projects ranging from major expansions and overhauls to base-area updates and replacements.  Cascade Mountain, WI Cascade Mountain has begun the first…

  • Learning from Experience

    Wisdom tends to accumulate over the years, as Mammoth chairman Rusty Gregory and former CSIA executive director Bob Roberts prove. It should be no…

  • Trust the Process

    Trust the Process

    After working together for 16 years, Greg Goddard and Claire Humber have forged a productive and fun working relationship. In 1999, Goddard, general manager…

  • Blue Pages :: November 2015

    HOW MUCH MEDICAL EXPERTISE IS ENOUGH?… DO OR DIE (HARD) FOR SOLDIER MOUNTAIN… BRINGING THE MOUNTAIN TO THE PEOPLE… JANIE’S GOT A BUN… REMEMBERING…

  • Everybody’s an Expert!

    At something, that is. How can you turn that expertise into a superlative guest service culture that takes hold across all departments? Everybody at…

  • Go Green, Save Green

    A commitment to the environment can pay off in myriad ways. Going green can save you green. And while this prompts resorts to find…

  • A Hospitable Climate?

    As scientific evidence accumulates about the changing climate, winter resorts face many questions. Contrary to what some have said, those who professionally study the…

  • Thinking Small

    THINKING SMALL ISSUE November 2015 AUTHOR Bruce M. Erickson VOLUME 54-6 PAGE 50 SUBJECT Business, Buildings & Grounds Small ski areas face a variety…

  • Thinking Small

    Small ski areas face a variety of challenges, many of which are unique to the nature of a small area operation. SAM wants to…

  • Blue Pages :: September 2015

    Epic Number of Season Pass Partnerships… Doubling Down on Uniqueness… When Expenses Trump Exclusivity… Solar in New York… Orange is the New Blue at…

  • Ramping Up for Winter

    Ramping Up for Winter

    It takes planning and preparation to hire a first-rate staff. Here are best practices for hiring, onboarding, and training. Have you ever heard a…

  • Circle of Trust

    Which is more important for financial excess: guest loyalty or employee loyalty? As it turns out, the two are inextricably linked. Loyalty has replaced…

  • Budgeting for Success

    Department heads can get the funds they need if they make the business case for their requests. It’s a common problem: Your department needs…

  • Gearing Up for LSSM and BAF

    Resorts are taking a variety of approaches to boost trial and conversion. Entering its seventh year, the Learn to Ski and Snowboard initiative has…

  • The Business of Parks

    While it’s easy to focus on the fun factor and on-snow experience, terrain parks have to fit into a resort’s overall business plan. Terrain…

  • Rescue Me

    Rescue Me

    Part II of II. The National Ski Patrol faces a slew of challenges, both external and internal. Is it up to the task? Note:…