SAM Coverage
Area Management
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Caldor Fire Update
SAM Magazine—South Lake Tahoe, Calif., Sept. 4, 2021—Aggressive containment efforts over the past 48 hours are preventing the Caldor Fire from advancing on Heavenly,…
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Caldor Fire Update, Sept. 2
SAM Magazine—Kirkwood, Calif., Sept. 2, 2021—Firefighters are making progress preventing the Caldor Fire’s eastern spread toward Kirkwood and Heavenly.Heavenly snowmaking systems working hard to…
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Mount Bohemia Bumps to $20 an Hour
SAM Magazine—Mohawk, Mich., Aug. 23, 2021—Mount Bohemia bumped its starting wage to $20 an hour for all jobs except bartenders, who will start at…
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Taos to Exceed Living Wage, Add Staff Housing
SAM Magazine—Taos Ski Valley, N.M., Aug. 19, 2021— Taos Ski Valley has raised its starting pay for entry-level positions to $15 per hour, exceeding the…
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Snow People—Summer 2021
In SAM’s Snow People, we highlight recent personnel moves that have been made in the mountain resort industry. RESORTS JULIE CALDER, JACKSON HOLE, Wyo. Jackson Hole…
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Ski Areas Focus on Fighting Fires
SAM Magazine—Government Camp, Ore., July 23, 2021—As a relentless series of heat waves broil the West, exacerbating an already significant drought, wildfire season is…
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Vail Resorts Fiscal 2021 Q3, Early Season Pass Sales Show Strength
SAM Magazine—Broomfield, Colo., June 8, 2021—Vail Resorts, Inc. (VR) reported third-quarter gains compared to the prior year’s quarter, with both quarters heavily influenced by…
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Rob Rohn to Lead CMH Heli-Skiing & Summer Adventures
SAM Magazine—Denver, Colo., June 3, 2021—Alterra Mountain Company named Rob Rohn president and COO of CMH Heli-Skiing & Summer Adventures, effective immediately. Rohn will…
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Resorts Roll Out 2021-22 Pass Programs
SAM Magazine—Ludlow, Vt., March 11, 2021—It’s March, which means next season’s passes are going on sale. Many are offering financing options and carrying over…
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Challenging Christmas Provides Litmus Test for Season
SAM Magazine—Jan. 7, 2021, Ludlow, Vt.—This holiday period didn’t break any visitation records, but demand across the country was solid, even as conditions varied…
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To Open Resorts, or Not: Europe in Turmoil
SAM Magazine—Paris, France, Nov. 30, 2020—With the pandemic spiking across many regions in the European Union, France has declared that ski lifts won’t run…
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COVID Insights: The Value of Vaccines, Outdoor Dining, Masks, Apps, and more
It will be several months before vaccination levels dent the spread of the pandemic. That should make us thankful for the financial benefits of…
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Key Eastern Ski Regions Get Government Greenlights
SAM Magazine—Albany, N.Y., Oct. 19, 2020—The governments of New York state and the Quebec province have given ski areas in their respective regions the…
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Powdr Launches Passholder Promise in Response to Pandemic
SAM Magazine—Killington, Vt., May 1, 2020—In response to COVID-19 impacts, Powdr has launched the Passholder Promise at Killington Resort in Vermont. The Promise provides…
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Wachusett Mountain and Polar Beverages DIY PPE, Donations, and more
Wachusett Mountain, Mass., and Polar Beverages—both owned by the Crowley family—have been busy helping in various ways during the COVID-19 pandemic.
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Vail Resorts Institutes Pay Cuts, Furloughs, Defers Capital Projects
SAM is providing frequent updates, guidance, and ways to connect about the effects of the coronavirus pandemic. Visit our Coronavirus Update page for more resources and special…
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Leadership Changes in Vail Resorts Eastern Region
SAM Magazine—March 31, 2020, Broomfield, Colo.—Vail Resorts is once again shaking up the leadership ranks at its Eastern and Midwest properties. Vice president of…
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Vail Resorts CEO Donates $2.5 Million for COVID-19 Assistance
SAM is providing frequent updates, guidance, and ways to connect about the effects of the coronavirus pandemic. Visit our Coronavirus Update page for more resources and special…