SAM Coverage
Lift Maintenance
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Western Destinations Post First Revenue Gains Since February
SAM Magazine—Winter Park, Colo., Oct. 15, 2020—With only one month remaining in what has been a bleak summer for lodging at western mountain resorts,…
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Jensen Steps Down in Telluride
SAM Magazine—Telluride, Colo., Aug. 13, 2020—Bill Jensen has stepped down from his position as CEO of Telluride Ski & Golf Resort, effective Aug. 7.…
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Reams Resign from Spirit Mountain, Area’s Future in Question
SAM Magazine— Duluth, Minn., Aug. 12, 2020—Spirit Mountain executive director Brandy Ream and her husband, general manager Jody Ream, have both resigned their positions…
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Short Lead Bookings And Declining Rates Boost Destinations Across West
SAM Magazine—Winter Park, Colo., July 22, 2020—For the first time since the COVID-19 pandemic began shutting down mountain destinations, lodging properties at Western mountain…
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Wintersteiger Suggests Best Practices for Bootfitting, Rental Ops During COVID-19 Pandemic
Wintersteiger, and its BootDoc and Hotronic division, have prepared detailed suggestions for rental operations and retail bootfitting to help prevent the spread of COVID-19 among staff and customers.…
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Bousquet Mountain Acquired by Local Investors
SAM Magazine—Pittsfield, Mass., June 1, 2020—Bousquet Mountain ski area in western Massachusetts has been acquired by Mill Town community impact fund, a local Pittsfield-based…
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Resorts Adopt Phased Opening Plans for Summer Ops
SAM Magazine—May 29, 2020—Multi-phase opening plans abound as resorts across the nation aim to get summer operations rolling. Memorial Day weekend saw a smattering…
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NSP Releases Revised New Edition of OEC
SAM Magazine—Lakewood, Colo., May 29, 2020—The National Ski Patrol (NSP), in partnership with Jones & Bartlett Learning (JBL), published its sixth edition of Outdoor…
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Arapahoe Basin Reopens May 27 for Skiing and Riding
SAM Magazine—Dillon, Colo., May 26, 2020—Arapahoe Basin’s variance request to partially reopen for skiing and snowboarding was approved by the state of Colorado, so…
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New England Pass Launches Promise Program
SAM Magazine—Newry and Carrabassett Valley, Maine; Lincoln, N.H., May 11, 2020—After a winter cut short and looming uncertainties about the pandemic’s impact on next…
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Congress Approves Additional Coronavirus Aid Package
SAM is providing frequent updates, guidance, and ways to connect about the effects of the coronavirus pandemic. Visit our Coronavirus Update page for more…
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Masterfit Supplying Face Masks
SAM is providing frequent updates, guidance, and ways to connect about the effects of the coronavirus pandemic. Visit our Coronavirus Update page for more resources and special…
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Five Earn 2020 SAMMY Leadership Awards
SAM Magazine—Natick, Mass., April 17, 2020—This year’s SAMMY Leadership Award honorees embody many of the mountain resort industry’s hallmarks: creativity, work ethic, entrepreneurship, selflessness,…
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Ikon Pass Expands Spring Deals Amid COVID-19 Crisis
SAM is providing frequent updates, guidance, and ways to connect about the effects of the coronavirus pandemic. Visit our Coronavirus Update page for more resources and special…
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NSAA Capitol Watch Update 3.27.20:
SAM is providing frequent updates, guidance, and ways to connect about the effects of the coronavirus pandemic. Visit our Coronavirus Update page for more resources and special…
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Ski Blandford Will Not Open Next Season
SAM Magazine—Blandford, Mass., March 26, 2020—Ski Blandford in western Massachusetts will not operate next season. The ski area was purchased in 2017 by the…
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150 or More Resorts Close Due to COVID-19, Some Remain Open
SAM is providing frequent updates, guidance, and ways to connect about the effects of the coronavirus pandemic. Visit our Coronavirus Update page for more resources and special…
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COVID-19: Thoughts on Resort Marketing Next Steps
SAM is providing frequent updates, guidance, and ways to connect about the effects of the coronavirus pandemic. Visit our Coronavirus Update page for more resources and special…