SAM Coverage
Lifts
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Para Athletes Will Join U.S. Ski and Snowboard Team
SAM Magazine—Salt Lake City, Utah, June 8, 2023—Qualifying paralympic ski and snowboard racers will see their names on the official roster of the U.S.…
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Quebec Posts Best Season in 16 Years
SAM Magazine—Quebec, Canada, June 5, 2023—Quebec’s 75 ski areas saw 6.6 million skier visits during the 2022-23 winter season, and increase of 5 percent…
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Crested Butte Lift Mechanics, Electricians Look to Unionize
SAM Magazine—Crested Butte, Colo., May 31, 2023—Lift mechanics and electricians at Crested Butte Mountain Resort (CBMR) have signed union authorization cards initiating a process…
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Alterra Mountain Company to Acquire Schweitzer
SAM Magazine—Denver, June 1, 2023—Alterra Mountain Company has entered into an agreement to purchase Schweitzer, Idaho, from owner and developer MKM Trust. The transaction…
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East Peak Resort Gains Initial Approval for 800-Acre Land Lease
SAM Magazine—Valdez, Alaska, May 17, 2023—Alaska’s Southcentral Regional Land Office (SCRO) has given preliminary approval to East Peak Resort (EPR) for a 20-year, 800-acre…
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Confidence Reigns at CCSAA Conference
SAM Magazine—West Yellowstone, Mont., May 12, 2023—Cross Country Ski Areas Association (CCSAA) held its first in-person spring conference since 2019 on April 3-5, 2023,…
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U.S. Ski Areas Set New Record for Skier Visits
SAM Magazine—Lakewood, Colo., May 9, 2023—U.S. ski areas recorded record visitation for the 2022-23 season with a total of 64.7 million skier visits, according…
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Vail Resorts Appoints Murphy VP and COO of Beaver Creek
SAM Magazine—Broomfield, Colo., May 4, 2023—Vail Resorts named industry veteran Bobby Murphy vice president and COO of Beaver Creek, effective June 1. He has…
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John Merriman Appointed as Mt. Bachelor President and GM
SAM Magazine—Bend, Ore., May 2, 2023—Powdr has named John Merriman the new president and general manager of Mt. Bachelor Ski & Snowboard Resort, starting May…
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Little Switzerland Puts the Brakes on Bike Park
SAM Magazine—Slinger, Wis., April 6, 2023—Little Switzerland will permanently close its summer bike park because of increased insurance costs. In a statement posted to…
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Vail Resorts to Offer “My Epic Gear”
SAM Magazine—Broomfield Colo., March 30, 2023—Vail Resorts (VR) plans to introduce a new membership program called My Epic Gear, which could replace the habit…
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Vail Resorts Tahoe Properties to Institute Paid Parking, Carpool Incentives
SAM Magazine—Lake Tahoe, Calif., March 24, 2023—Starting winter 2023-24, Vail Resorts-owned Northstar California, Heavenly Mountain Resort, and Kirkwood Mountain Resort in the Lake Tahoe…
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Alterra To Invest Nearly $500 Million This Year
SAM Magazine—Denver, March 21, 2023—Alterra Mountain Company plans a nearly $500 million capital investment program across its portfolio of destinations over the next year.…
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MCP 2023-24 Power Pass Pricing Remains Relatively Flat
SAM Magazine—Durango, Colo., March 21, 2023—Mountain Capital Partners released its 2023-24 Power Pass family of season passes today, raising the price of its top-tier…
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California Operators Cry “Uncle!” on Historic Snowfall
SAM Magazine—Lake Tahoe, Calif., March 10, 2023—Most California ski areas are closed today as another intense weather system carrying heavy rain, snow, and wind…
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Vail Resorts Plans $211M in Capital Investments for 2023
SAM Magazine—Broomfield, Colo., March 10, 2023—Vail Resorts is planning $206 million to $211 million in capital investments for 2023. Projects include lift installations, a…
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Tale of Two Winters
By LINDA GOODSPEED East and West. The two sides of the country are experiencing two very different winters: In the West, consistent cold and…
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January Snow Boosts Bookings in West
SAM Magazine—Winter Park, Colo., Feb. 14, 2023—The booking pace for guests arriving in January through June rose 13.3 percent compared to the same time…