SAM Coverage
Olympics
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Built for the Games
Beijing spared no expense, enlisting the expertise of several familiar resort equipent suppliers and planners to build state-of-the-art 2022 Winter Olympics venues. The future…
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Riding the Olympic Wave?
Despite an expected spike in visibility and interest from the Winter Games, resorts weren’t planning extraordinary measures to channel that awareness into trial. The…
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Olympian Teamwork
A behind-the-scenes look at the upcoming Winter Games in Pyeongchang, South Korea, and the companies that laid the groundwork.
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High Flying Brand Ambassadors
Sponsoring athletes makes a lot of sense for both resorts and the talent, especially when the relationship is managed well. Ski areas choose…
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Publisher’s Memo :: September 2017
Working the Olympic Angle. Working the Olympic Angle Winter sports will receive a shot in the arm this winter when NBC hosts a website…
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The LSSM/BAF Triple Play
The Winter Olympics, World Snow Day, and the Bring a Friend Challenge offer superb opportunities for promoting skiing and riding. The 10th anniversary year…
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Slopestyle at Sochi
Will the Olympics change the face of slopestyle competitions? With its spectacular tricks, creative snow features and fearless athletes, slopestyle is sure to enthrall…
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Sochi, The Prequel
Russia’s Winter Games has deep North American roots. Sochi, Russia, won the bidding for the Olympic Games in July 2007. But the effort had…
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Olympic-Sized Projects
With the Sochi Olympics just around the corner, SAM took a peek behind the scenes at the massive uphill transportation and snowmaking systems. When…
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Blue Pages :: May 2011
DON’T CHANGE TIME–SHIFT THE WORKDAY… IS THERE AN ECO-GROOMER IN YOUR FUTURE?… HALFPIPE, WOMEN’S JUMPING IN OLYMPICS… HELMET LAW TO TAKE EFFECT IN NEW…
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Racing Into Diversity
Pats Peak embraces all markets, which is good for the bottom line. The story was buzzing along from skier to skier faster than…
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Blue Pages :: May 2010
HEALTH CARE REFORM WILL IMPACT INDUSTRY… HELMET LAWS A-COMIN’… OBAMAS FAVOR LIBERTY… XANADU SNOWPARK GETS VETERAN OPERATOR… WILL OLYMPICS BOOST SNOWSPORTS?… MOVE TO SKI…
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Mountain Spy :: May 2010
Mountain Spy Liz Eren rides the Olymic wave with this issue’s question and received the usual varied answers. THE QUESTION: MY SON HAS BECOME…
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Watching the Games Go By
The Olympics may generate a lot of excitement, but areas are sitting on the sidelines. Thank goodness for big-screen TVs in the bar! Otherwise,…
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The Olympic Bump
Hosting an Olympics in your backyard really can make a difference in attracting potential participants. Lindsey Vonn returned home to Utah this spring with…