SAM Coverage
Skiing
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The Lights Are On
Why night skiing and riding can be a boon to business for resorts of all sizes. When the alpenglow fades and night falls,…
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A Wise Target Market
Get ’em while they last: senior skiers remain an attractive and lucrative demographic. If you were a CEO or a VP of marketing and someone…
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Rethinking Achievement
Rewarding kids for good grades is a no brainer, but are we missing an opportunity to do more? I was never a Whitney Houston…
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Show Off Your Terrain Park Best, Win Fame and Fortune
SAM Magazine—Woodbury, Conn., Sept. 20, 2015—There are only 10 days left to enter SAM’s 13th Annual Terrain Park Contest, sponsored by Burton Snowboards. The…
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Is the Post-Recession Travel Boom Over?
Beaver Creek, Colorado. Photo credit: Jack Affleck, Vail Resorts.SAM Magazine—Denver, Sept. 20, 2017—The trend of slipping occupancy and rising revenues that began last winter…
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Speak Out :: Standing Up for Skiing
Roger Marolt on saving skiing. [The following was originally written for the Snowmass Sun and is excerpted here with permission from the author. We…
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Online Exclusive :: Teaching by Terrain
More stories of successful conversions. Sometimes, a seemingly novel idea has been in front us the whole time, just waiting for someone to combine…
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Managing Uphill Traffic
With the growth in uphillers, prudent policies and ample communication can reduce risks for all involved. While most skiers and riders take the traditional…
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Pleasing the Planners
The recipe is simple: Happy moms = return guests. Here’s how some resorts accomplish just that. I have been a nanny off and on…
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Mountain Spy :: January 2014
In this month’s Mountain Spy, we tackle what is becoming a controversial subject–uphill traffic. But this is a test of customer service. Whether the…
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Speakout :: Where Are All The Moguls?
Twenty years ago you could hardly find a ski area that wasn’t littered with moguls. They were everywhere. But by the mid-’90s, moguls were…
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Powder to the People
As more guests venture off-piste, perhaps resorts can “design” the experience. The allure of backcountry riding is exploding. Whether the mountain resort industry is…
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Mountain Spy :: March 2013
In this Mountain Spy, Liz Eren put on her Mom hat again and called around to see how she should prepare her son for…
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Slopestyle at Sochi
Will the Olympics change the face of slopestyle competitions? With its spectacular tricks, creative snow features and fearless athletes, slopestyle is sure to enthrall…
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Mountain Spy :: January 2012
Mountain Spy Liz Eren goes back to one of our basic questions, and perhaps an area’s most important phone call to field… QUESTION: “I’VE…
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Going Up
Believe it or not, there are guests out there who would rather hoof it up your mountain than ride a fancy lift. Keeping them…
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Creating Skiers
Innovative ski and snowboard schools across the country illustrate how resorts can create new customers. For years now, the ski industry has worried that…