SAM Coverage
Summer
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Eldora Patrollers Look to Unionize
This report was updated on Oct. 26. SAM Magazine—Nederland, Colo., Oct. 25, 2023—Colorado Public Radio (CPR) reported that 71 percent of ski patrollers and…
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Alterra Purchases Mike Wiegele Heli Ski Operation
SAM Magazine—Denver, Colo., Oct. 11, 2023—Alterra Mountain Company has initiated the purchaseof Mike Wiegele Helicopter Skiing (MWHS) in Blue River, BC, Canada. Officials at Alterra…
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Ski Utah Hosts NYC Media
SAM Magazine—New York City, Oct. 11, 2023—Ski Utah held its annual media event in Soho on Oct. 5, taking the opportunity to share in-person…
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New Owners for Canada’s Rabbit Hill
SAM Magazine—Edmonton, Alberta, Oct. 10, 2023—Rabbit Hill Snow Resort, founded in 1955, has transitioned to new ownership—business partners Chuck and Lara Amerongen and Derek…
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Mountain Spy :: September 2023
Hiking at a resort. Hiking is a great, free activity to offer your guests that leverages your beautiful natural environment. So, you can imagine…
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Adventure Playgrounds
Playgrounds can expand a ski area’s appeal and help accommodate everyone in the family without straining staff or the checkbook. One of the first rules…
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Summer Booking, Summer Not
As of late spring, summer business was looking up, down, or on par-—for many different reasons. Remember the good old days when there were pandemic…
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Getting to the Root of Forest Management
Three ski areas share the ins and outs of maintaining a healthy forest to mitigate wildfire risk, combat pest infestations, and improve safety. Forest…
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Purpose, Perspective, and People
Mountain bike industry professionals discuss creating a sustainable and responsible summer operation. In September 2022, the Mountain Bike Tourism Symposium (MBTS) brought together a…
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Selling Summer
While your winter value proposition is well established, selling your summer offerings is often trickier. Here’s how to stand out in the “off season.” …
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New Products :: September 2022
A collection of new tools, activities, and equipment. This story is from the SAM print archive Subscribers can read the full digitized article online…
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New Products :: July 2022
A variety of new items for ski area operators to consider. This story is from the SAM print archive Subscribers can read the…
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Tremblant to Host SAM Summer Ops Camp
SAM Magazine—Natick, Mass., June 27, 2022—SAM‘s twelfth Summer Ops Camp—an immersive, hands-on networking and educational event—is heading to Tremblant, Quebec, Sept. 7-9, 2022, for three days of…
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Summer Ops in Hindsight
With more than a decade of summer operations under their belts, resort operators have learned what works and what doesn’t, and can see what’s…
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The Kids Are Alright
Applying winter strategies to bike park learning programs is a recipe for success. Bike business is booming as families continue to turn to outdoor…
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Luxury Gone Wild
The growth in popularity of glamping, a.k.a. glamorous camping, cannot be ignored. Learn from resorts that are making the most of the opportunity. Glamping,…
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Winter Booking Brisk in West; Summer on Record Pace
SAM Magazine—Winter Park, Colo., Oct. 15, 2021—As Western mountain destinations close in on a record summer, winter bookings are pacing ahead of the past two…
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Summer of Love
It will take thoughful guest education for newcomers and veterans alike to feel happy and safe as they embrace the outdoors this summer. After…