SAM Coverage
Summer
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The Big Nine: Summer (O)Ops Pitfalls
Summer operations risk and exposure nearly equal those of winter. You’ve heard it before: Summer is NOT winter. This, of course, applies to so…
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Mountain Capital Partners to Run Nordic Valley
SAM Magazine—Durango, Colo., April 18, 2018—Mountain Capital Partners, which owns Purgatory and Arizona Snowbowl among other resorts, has entered into an operating agreement with…
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Outdoor Retailer Snow Show Dates Moved Back
SAM Magazine—Denver, April 12, 2018—“We’re listening. And we heard you loud and clear. We’ve adjusted our January dates.” That was the message from Outdoor…
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Going Big on Mini Golf
Really? Yes. Mini golf demonstrates the truism that anything worth doing is worth doing well—even extremely well. Years ago, Diane Mueller had a dream:…
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Events: What’s the Value?
Hosting events, especially in summer, can have a bunch of benefits. In mid-September, 10,000 athletes swarmed over Killington, Vt., for the Spartan Race, a…
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Vermont Ski Areas Association Names Molly Mahar as New President
SAM Magazine—Montpelier, Vt., Dec. 28, 2017—Industry veteran Molly Mahar is the new president of the Vermont Ski Areas Association (VSAA). This will be Mahar’s…
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Timberline Lodge First Resort to Open in North America
SAM Magazine—Timberline Lodge, Ore., Oct. 11, 2017—Since September, winter storms have been dropping a fair amount of snow on the high country out West,…
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NSAA Names Kelly Pawlak as New President
SAM Magazine—Lakewood, Colo., Oct. 9, 2017—The board of directors of the National Ski Areas Association (NSAA) has named Kelly Pawlak as NSAA’s new president…
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Whistler Blackcomb Boosts Vail Resorts’ Full-Year Results
SAM Magazine—Broomfield, Colo., Oct. 3, 2017—Vail Resorts (VR) reported fiscal 2017 full-year results last week, including EBITDA of $593 million. That represents growth of…
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Snow People – October 2017
This October edition of Snow People includes happenings to prominent people in the mountain resort industry since our last edition in early August. Sam…
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Eighth Annual SAM Summer (Ops) Camp
“Summer does NOT equal winter,” declared SE Group’s Claire Humber at SAM’s eighth annual Summer (Ops) Camp, held Sept. 5-7, at Vermont’s Killington Resort.…
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Riehle Declines NSAA Presidency; Candidate Search Resumes
SAM Magazine—Lakewood, Colo., Sept. 12, 2017—Parker Riehle, recently named as the new president of the National Ski Areas Association, is not taking the job,…
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Publisher’s Memo :: July 2017
The Hills Are Alive, and A Little Change Can Be a Good Thing The Hills Are Alive School is out. Time for me to…
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Boyne Appoints McGregor and Kelley to Expanded Roles; Scambio to Lead Loon
SAM Magazine—Boyne Falls, Mich., Aug. 31, 2017—Boyne Resorts has appointed John McGregor, current senior vice president of mountain operations, as the new senior vice…
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Vail Resorts Names Ogilvie Urban Ski Areas Vice President
SAM Magazine—Broomfield, Colo., Aug. 31, 2017—Vail Resorts has named Taylor Ogilvie as the new vice president of the company’s urban ski areas. Ogilvie was…
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Roughing It?
Glamping—glamorous camping—is a hot new trend, and winter resorts are the perfect spot to implement it. Blessed with abundant beauty and space, but…
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Mountain Spy :: September 2017
SAM goes undercover to ask, “What is Glamping?” THE QUESTION: WHAT IS GLAMPING? We mixed things up a bit this time around. Instead…
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Water Games
As summer business continues to grow, here’s a look at affordable water play options. Water and summertime go together like Mom and apple pie.…

