SAM Coverage
Terrain
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Snowsport Factories
Indoor snow domes are all the rage in many parts of the world. Will they ever take off in North America? Snow domes. You…
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Keeping Up With the Joneses
Remember who your best customers are. There’s this family out there—Jane, Phil, and two kids Jonny, 15, and Sally, 13—who all love to ski…
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Walk on the Wild Side
Thanks to advancing technology in equipment, off-piste skiing and snowboarding are more popular than ever…and many resorts are answering the call. We are in…
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Building a Brand Base
Follow simple steps to go big. One of my favorite ads asked a simple question: “Will you be heading up to Alaska to do…
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Mapping It Out
Online, the trusty old trail map can become the jumping-off point for a multi-media experience. Once upon a time, a trail map was something…
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Battling the Beetle
Resorts in the West fight to save their trees from beetle kill. Henry Hornberger, general manager of Brian Head ski area in southwestern Utah,…
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Construction Site :: September 2008
Guests can look forward to bigger facilities, more terrain and more snow at many resorts this coming season. BRIDGER BOWL, MONTANAAs part of its…
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A Walk in the Park
Here’s a look at what customers will expect in your park this year. The major trends in terrain park design couldn’t be any clearer…
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Fakin’ It
It might be worth taking a new look at artificial sliding surfaces. In the beginning, there was snow and snow begat sliding, on skis,…
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Speak Out :: Mount Snow Hits A Nerve
Mount Snow Hits a Nerve on Conditions Reports. MOUNT SNOW HITS A NERVE ON CONDITIONS REPORTSWhat’s the best way to report snow conditions? Are…
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Who’s Trying Now?
Conversion and retention are the buzzwords of the industry. While the overall needle hasn’t moved much, here are some bright spots. It’s hardly a…
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The Art of the Park
This year’s trends in terrain parks are all about catering to beginners and keeping it simple. Where there is pride, there is sometimes ego,…
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Derailed
Freestylers are going back to nature with their rails and hits. Before terrain parks, pipe crews, $90,000 Zaugg groomers and the Winter X Games,…
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Construction Site :: November 2006
Resorts were busy this summer installing lifts, expanding terrain, and sprucing up base areas. Breckenridge, ColoradoBreck’s new Leitner Poma 8-passenger gondola is one of…
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Supersize It
Squaw Valley’s superpipe take time, energy and a lot of snow to build and every year they wonder-is it worth it? In the greater…
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Construction Site :: September 2007
Lift installations across the country are accessing new terrain, easing congestion and making the mountain experience that much better: Schweitzer Mountain, ID; Brundage Mountain,…
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On the Cutting Edge, II
The second annual Cutters Camp covered the ins and outs of building and maintaining freestyle terrain that keeps guests coming back for more.