SAM Coverage
Trail Maintenance
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Italy Extends Resort Ban with Little Notice
SAM Magazine—Rome, Italy, Feb. 16, 2021—Many of Italy’s ski resorts were ramping up to open this week, some starting Monday, Feb. 15, when the…
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NSAA Makes the Most of 2021 Virtual Winter Conference
SAM Magazine—Lakewood, Colo., Feb. 10, 2021—The National Ski Areas Association (NSAA) 2021 winter conference and trade show was held virtually, Feb. 1-5. Attendees participated…
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Special Report: Cross-Country Skiing is Booming
by Roger Lohr The Cross Country Ski Areas Association (CCSAA) has been conducting online sessions with members since last spring, focused on sharing information…
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Patrol Covid Outbreak Temporarily Shutters Hunter Mountain
SAM Magazine—Hunter, N.Y., Jan. 6, 2021—Hunter Mountain was compelled to close Tuesday, Jan. 5, after “a number of ski patrollers excluded out of work…
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Snow People – December 2020
RESORTS Sarah Sherman, Snowbird Sarah Sherman has been appointed communications manager at Snowbird, working within the marketing team to oversee the resort’s public and…
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COVID Insights: Staying Open Through the Pandemic
The latest news and observations from the Insights Collective regarding how Congress, states, and municipalities are trying to aid business even as they try…
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States, Ski Associations Release Opening Guidelines
SAM Magazine—Albany, N.Y., Oct. 23, 2020—As the winter season approaches, ski-country states and state ski associations are unveiling guidance and requirements for ski areas…
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Insights on COVID-19’s Short- and Long-Term Impacts
This week’s briefing from the Insights Collective addresses both short- and long-term issues confronting resort businesses during the pandemic. In the short term: As…
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Alterra Forms Two New Company Divisions, Names Leaders
SAM Magazine—Denver, Oct. 7, 2020—Alterra Mountain Company is making leadership changes and creating new hospitality and real estate divisions as the company looks toward…
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Powder, Snowboarder Magazines to Shut Down
SAM Magazine—Carlsbad, Calif., Oct. 5, 2020—Media conglomerate American Media Inc. (AMI) is closing four of its sports publications, Powder Magazine, Snowboarder, Bike, and Surfer, according to a variety of industry sources.…
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Granite Peak Names Greg Fisher as GM and Marketing Director
SAM Magazine—Wausau, Wis., July 8, 2020—Granite Peak Ski Resort has hired industry veteran Greg Fisher as its new general manager and marketing director. Fisher…
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AIM Sells SKI, WME to Pocket Outdoor Media
SAM Magazine—Boulder, Colo., July 1, 2020—Active Interest Media (AIM) has sold SKI, Warren Miller Entertainment, Nastar, and SNEWS to Pocket Outdoor Media (POM). The…
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UPDATE: Paycheck Protection Program Opens Today
SAM is providing frequent updates, guidance, and ways to connect about the effects of the coronavirus pandemic. Visit our Coronavirus Update page for more resources and special…
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Vail Resorts Institutes Pay Cuts, Furloughs, Defers Capital Projects
SAM is providing frequent updates, guidance, and ways to connect about the effects of the coronavirus pandemic. Visit our Coronavirus Update page for more resources and special…
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Snow People—January 2020
Snow People is our monthly roundup of happenings to the people of and around the mountain resort industry. Send any personnel news to: [email protected]…
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Sleeping Giant to Suspend Operations Starting in 2020-21
SAM Magazine—Cody, Wyo., Jan. 22, 2020—The board of directors for Yellowstone Recreations Foundation, the not-for-profit that owns and operates Sleeping Giant Recreation Area, said…
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One Week to Enter the Terrain Park Contest
SAM Magazine—Natick, Mass., Sept. 20, 2019—There is just one week left to enter the 15th annual SAM Terrain Park Contest, sponsored by Burton Learn…
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ISKINY/PSAA Expo 2019
The annual Ski Areas of New York (ISKINY) and Pennsylvania Ski Areas Association (PSAA) Expo, held at Hunter Mountain, N.Y., Sept. 16-18, welcomed a…