SAM Coverage
Website
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Guests on the Go
As mobile devices continue their invasion, smart resorts are taking advantage of the new medium in many ways. If a futurist had told you…
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Home-Grown Videos
Thanks to new technology and equipment, resorts can create their own videos throughout the season, and customers love it. Remember the good, old days—say,…
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Speak Out :: Digital Kids
Kids on the Web… The online generation is younger than you think. And this group is your future. According to 2009 Nielsen Reports, time…
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Mapping It Out
Online, the trusty old trail map can become the jumping-off point for a multi-media experience. Once upon a time, a trail map was something…
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Is Tech Best?
What do journalists really think of that media section on your website? At most ski areas, the printed press kit has gone the way…
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Online Sales for Dummies
With Shopatron, any retail shop can gain a share of online sales-for free. Online retail has been a looming threat for many brick-and-mortar retailers,…
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A Site of Their Own
As terrain parks become entities unto themselves, it comes as no surprise that some resorts are creating separate websites for them, as well. Your…
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Driving Business
Ski Maine launches a statewide pilot ride-share program this season, just in time to combat high gas prices. Can ski areas drive business by…
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Best/Worst Advertising: 2008/09
Our annual look at some of the highlights, and low points, in print and web advertising for both skiing and snowboarding. PART I: SKIINGThis…
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Ten Things Your Website Should Have (but probably doesn’t)
When it comes to websites these days, it’s all about the user. Does your site have what your visitors want? A philosophical discussion one…
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Mountain Spy :: July 2006
SAM goes undercover The Question: I’m looking for an alternative to the beach this summer with my family, I have two kids and was wondering…
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True Lies
As technology and the Web give customers greater access to weather conditions, snow reporters learn to both entertain and inform. It was a party…
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The Best and Worst Websites of 2006-2007
We’ve expanded our best and worst section to include websites. Except here, we use an insider’s and an outsider’s take. SAM asked industry veteran…
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Getting Personal
Build great relationships with your best customers. Studies show that it costs six times as much to attract a new customer as to retain…
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Ramping Up for Winter
It takes planning and preparation to hire a first-rate staff. Here are best practices for hiring, onboarding, and training. Have you ever heard a…
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On the Go
Mobile marketing requires a great deal more than simply designing your website for the small screen. In the very near future, guests will use…